He's Steve Buscemi using the "fellow kids" line.
If you run a cult you have to have members. He's running this "academy" under the veil of wanting to help dude's get socially competent and score mad pussy right? How do you do that and who do you appeal to?
Well using that act you probably want to appeal to younger men. But you won't hold their interest with dry, fact based therapy-like advise. So what he's doing is putting on his
robe and wizard hat tough guy act with aggressively worded image macros that tell everyone how fucking great he is and that
you too can be part of his club of alpha males that are a tightly-knit group of intelligent, awe inspiring people that fluster all the beta and omega white knight pussy whipped guys into silence.
All the while his "students" are so distraceted by their own awesomeness that they don't realise what kind of twisted and warped variotion of boring old standard self-help rhetoric he feeds them.
He's not so aggressive in calling out his critics for nothing. It's a big flashy show to keep the student body entertained.