Gotta admit, guy's got a really clever system going:
He makes a site that's the epitome of Red Pill and MRA and the cult of hypermasculinity. The sort of site that's bound to attract loud, antagonistic people on the other side of the "gender war" fence.
He shits up Reddit and Voat (google Manhood101 Reddit) and attracts feminists and/or the social justice-y crowd. Or goes to sites where (he thinks) those sorts of people congregate, like here, and tries to get people to go "debate" with him.
Films some "debates" with them and then charges a bunch of suckers to view them so they can circlejerk about how much smarter manly manly men are than the stupid bitch feminists and high-five each other and give each other reach arounds.
Clever business strategy.