So here's the problem with this set. I don't know who it's for.
EDH players don't usually like sealed, and they buy singles. So it's not really for the vast majority of EDH players.
It's too expensive to shotgun over and over to get good at it in draft. So it's not for limited players.
It's not for standard because it's reprints, and aside from having some modern playable cards it really isn't going to make a splash there aside from drawing the price down.
Stores can't crack it for singles because it's not the 2000-2010s and the expected value of the packs are going to be very low and opening them will drive the prices of the reprinted cards down due to the supply/demand curve.
It must suck to be a distributor or store owner. If this is the best WotC can do.