Jed MacKay and Ryan Stegman's X-Men #1 launched the X-Men's From the Ashes era with a new X-Men team and new villains known only as 3K — revealed not in the issue itself, but in a comic book version of a Marvel post-credits scene. After Alaska-based X-Men Cyclops, Psylocke, Kid Omega, Temper, Magik, and Juggernaut battled a team of Orchis-made new mutants, the issue snuck in an extra sequence: a scannable QR code redirected readers to a one-page "bonus scene" accessed through the Marvel website.
The trend has continued across Marvel's just-relaunched X-Men comics with Phoenix #1 and this week's NYX #1, which introduced major characters or plot points in online bonus scenes accessible only by third-party QR readers.
"It was a bonus page to begin with, an extra page — we didn't scale back the contents of X-Men #1 in order to do it," Marvel Comics VP Executive Editor Tom Brevoort explained on Substack. "And it gave us a page whose contents we could conceal until the day of release, thus avoiding any early spoilers. You'll find that we're doing similar pages in most of the new X-launches."