Levi’s to Use AI-Generated Models to ‘Increase Diversity’ - We can't find enough non-obese blacks to be models, therefore we must AI generate them.

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Fashion brand Levi Strauss & Co has announced a partnership with digital fashion studio Lalaland.ai to make custom artificial intelligence (AI) generated avatars in what it says will increase diversity among its models.


San Francisco-based Levi Strauss & Co — often shortened to just Levi’s — is perhaps best known for its wide range of blue jeans. Founded in 1853, the company says it is one of the world’s largest brand-name apparel companies and is a global leader in jeanswear. It has chosen to partner with Lalaland.ai in order to use its advanced AI to create a wider range of avatars to model its clothes.


Lalaland.ai was founded in 2019 in Amsterdam and says it uses “advanced artificial intelligence” to give fashion brands and retailers the ability to create hyper-realistic models of every body type, age, size, and skin tone. It isn’t the only company in the AI-generated model game either. Earlier this month, Deep Agency launched what it describes as a photo studio without cameras, people, or a physical location.


Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.


“We believe our models should reflect our consumers, which is why we’re continuing to diversify our human models in terms of size and body type, age and skin color,” the company says, but goes on to explain that working with real people isn’t enough to meet its goals.

The partnership with Lalaland.ai is one that Levi Strauss says can likely assist the brand in an endeavor to expand the number of models that each line of clothing has so that customers can see Levi’s products on more models that look like themselves, which it says will create “a more personal and inclusive shopping experience.”


“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co says.


“We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”


Levi Strauss says that diversity, equity, and inclusion are a “top priority” for the company and says that while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using. The company says that over the past year, it has been working to assure that not only its own workforce is diverse, but that those both in front of and behind the camera reflect its “broad consumer base.”


From what Levi Strauss describes, it doesn’t sound as though the company intends to do away with photography, but given the sheer volume of avatars that can be created with LaLaLand.ai, real photos of actual people will likely be outnumbered by models that don’t actually exist.


Levi Strauss isn’t the only fashion brand to embrace AI models. Lalaland.ai notes it also works with Calvin Klein, Tommy Hilfiger, and the Otto Group. The average person will likely never be able to tell that a majority of the models they see wearing any of these brands’ clothes aren’t actual people.
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TheGuntinator said:
Its why I basically dont shop online anymore. Everything I order from every site I order it from ends up being cheap shit that ceases to fulfill the function I bought it for within a month. Shady sellers already use some 3D CGI model for their preview images, imagine how much worse it can get.

Still pretty funny how in order to improve black diversity, they closed positions for black people because they couldn't find enough and replaced them with AI. Do you feel represented yet?
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They could find people in every size and every color, they just won't because it's easier and faster to pay techies and you get unlimited re-shoots and touch-ups, and the model can't talk or fail to fit into the garment. A two-days shoot can be done in half a day with AI. You also have AI "influencers" nowadays. Lil's Michaela...

But I legit think after a couple years it may be such a shit show of false advertising non-stupid countries may start limiting the use of AI .
 
Divine right to rule said:
JUST STOP.
In Austria, Niggers are under 1% of the population. THEY ARE ON HALF OF THE FUCKING ADS.
Meanwhile, Arabs and Turks, who have a significant population are never represented.
It is fucking bizarre.
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Same reason there were places to burn incense to Caesar all over the Empire. Kneel before your gods, vassal.
 
Megaton Punch said:
Increase diversity, eh? Let's take a look at their website to see just how 🤮white🤮 these existing models are.

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Oh yeah, I can see what they mean. There's still one white person left. Can't stop until the great replacement (which definitely isn't happening by the way) is complete.

And yes, those are real prices. They're charging three hundred fucking dollars for a pair of jeans, all while making excuses to stop paying models. I hope a meteor hits their headquarters while they're all inside of it.
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To piggyback on that, it's always been true that non-white and non-skinny models go for lower rates (men are also paid less than women). If they're primarily hiring models from one or both of those categories, it allows them to bring their overall payscale down even with skinny white models. It erases the pay gap, but downwards.

And now that they're phasing out human models entirely, all they have to pay is the licensing fee to the AI company.

Also, if catalog models get phased out via AI (this article is only about Levi's but I guarantee you others will follow suit, or already are) that will fuck over plus-size models in particular because then the human modeling industry shifts more heavily to high-fashion spreads and runway shows, which still primarily feature the classic swizzle stick body type. The big names in high fashion like Anna Wintour still despise fatties and won't go down without a fight.
 
VargReallyDidNothingWrong said:
What does an AI generated image have to do with a pair of jeans? Is this ad supposed to actually accurately reflect anything about the product or is it some McDonalds tier fantasy image that has only a tenuous link with reality?
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I think the idea is you can create an avatar with your skin color and your measurements to then get a better idea of how it will look on you. The "AI models" would be on product pages and not a replacement for models in like advertising.
 
Don Herbert said:
Despite what nappy-haired, big-lipped, nigger-grievance professionals have told you, it's not really about color.
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Liberals overall talk about "whiteness" as a social construct that, historically, different ethnicities were brought under over time.

I had my suspicions, but this would give credence to that idea.
 
Zero Day Defense said:
Liberals overall talk about "whiteness" as a social construct that, historically, different ethnicities were brought under over time.

I had my suspicions, but this would give credence to that idea.
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It was a convenient way for trading empires to separate humans from barbarians (which is why the Irish were identified as niggers,) an easily assumed cover for Jewish parasites to blend in to their host populations, and most recently an expedient mark to identify (for culling) the former stakeholders in a civilization being eliminated in favor of the Glorious New Future.
 
They can't find "diverse" human models to employ? Wouldn't want those minorities to get out of poverty and start voting differently, I guess.

I wonder how many decades until they start making black robot criminals for the purpose of culturally enriching well off communities. "We notice there's not enough crime and diversity in your neighborhood..."
 
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So, what exactly are they "representing" when they have to make computer generated models? I often wonder this, when the "representations" are divorced from reality as much as possible.

Also at this point if a company advertises with or enables shitskins, whores, faggots, or trannies, I do everything I can to avoid buying their product. Shame I wrote off Levis ages ago.
 
Grand Wizard Wakka said:
They can't find "diverse" human models to employ? Wouldn't want those minorities to get out of poverty and start voting differently, I guess.

I wonder how many decades until they start making black robot criminals for the purpose of culturally enriching well off communities. "We notice there's not enough crime and diversity in your neighborhood..."
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It’s going to put all the poc models out of work lmao. They can if they wanted to, just like how tech companies can’t find employees here and need to hire Indians. It’s just an excuse to cut costs.
 
A Sentient Cloud said:
The big names in high fashion like Anna Wintour still despise fatties and won't go down without a fight.
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Are you sure?
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