Why would I invest in a company that was the first to start using double entry book keeping? We take this very simple accounting method for granted NOW as EVERYONE uses it. But humanity has only been using this "technology" for the last 500 years. Which means there are 3,500 years or more of economic history where this method of tracking gains and losses in the economy did not exist.
Double entry book keeping was a revolution, and was what led to the creation of the Medici Bank...which helped fund the Rennaisance. I am buying ethereum as fast as I can not because I am a financial analyst. I am a historian by training and I know a revolution when I see it. Ethereum is going to go up because it cannot do anything but. It's money, but so much more. Its raw data. Data as money, a solid state drive for a financial system in the information age. Old school banking with closed books and individual failure points are going to get absolutely creamed.