Culture Kleenex to rename 'Mansize' tissues - 'My smart 4 year old' works.

https://www.bbc.co.uk/news/uk-politics-45899784#comment_132190530

Kleenex is scrapping "Mansize" branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist.

The company said the tissues would now be called "Extra Large".

One customer questioned the firm after her four-year-old son asked if "girls, boys and mummies" can use them.

Kleenex told shoppers to "keep an eye out" for the new branding, saying some of its new larger boxes are already on sale.

Image copyrightCOURTESY ADVERTISING ARCHIVES

Kleenex For Men first launched in 1956, offering an alternative to large cotton handkerchiefs that were still popular at the time, and claiming to "stay strong when wet".

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Online critics tweeted Kleenex to ask them why its products still used the term "Mansize", saying "the world is changing" and that "it is 2018".

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Lisa Hancox@LisaMHancox
https://twitter.com/LisaMHancox/status/1049986428107726848

Hi @Kleenex_UK. My 4yo son asked me what was written here. Then he asked, why are they called mansize? Can girls, boys & mummies use them? I said: I don’t know & yes of course. He suggests you should call them “very large tissues”. It is 2018

12:34 PM - Oct 10, 2018

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Waseem@Bennydiction6
https://twitter.com/Bennydiction6/status/1046806255187185666

In this day and age, is it right for @Kleenex_UK to have a product that is MANsized? The world is changing maybe they should too? #BOUCRY

5:57 PM - Oct 1, 2018

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Kleenex thanked customers for their concern and confirmed the new "Extra Large" labelling.

The BBC has approached Kleenex for comment, but the company has yet to respond.

However, in a statement given to the Daily Telegraph, a spokesman for its parent company, Kimberly-Clark, said the firm was registering "a consistent increase of complaints on gender concern".

He added: "Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.

"Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product subbrand as Kleenex Extra Large."

Branding in the spotlight

Image copyrightCLARKS
A number of products have drawn criticism for "sexist branding" in recent years - but what do you think?

• In February, the CEO of PepsiCo was hit with a wave of condemnation after announcing the company was developing a range of crisps especially for women. Indra Nooyi highlighted the importance of fitting the snack into a handbag and reducing how loudly the crisps crunch when eaten.
• Bike manufacturer Pinarello, who supply bicycles to Team Sky, got in trouble in last November over its electronic road bikes. The company said the bike was aimed at weekend riders and female riders who want to "follow easily the men's pace".
• Nikon became the centre of attention in September last year when they recruited 32 new brand ambassadors to represent their cameras. The problem? They were all men.
• Shoe shop Clarks faced a backlash in August 2017 as they launched their new children's school shoe brands. The boys' shoe, with insoles decorated with footballs, was branded "Leader". The girls' shoe, however, carried a heart pattern on the inside and was named "Dolly Babe".

The Advertising Standards Authority - which regulates adverts in the UK - told the BBC it had not received any complaints about the product, but it was carrying out "a significant amount of work around gender stereotypes in ads".

Plans include setting new standards on adverts that feature stereotypical gender roles or characteristics, and cracking down on those which mock people for not conforming to stereotypes.

Well I suppose it is good that a company of this nature is full of arsewipes...

 

[HomeAloneTwo]

Kleenex Pepper 10. For Men only

edit: Its like people assume the are forbidden to use something because it says "mansized" or "womens". Women, children and 'mummies' can all use mansized brand Kleenex simply by opening the box and using one.

 

[RG 448]

I assumed the man-sized ones were specifically made to catch loads.

 

[LocalFireDept]

I assumed the man-sized ones were specifically made to catch loads.

Women need to catch loads from their girldicks, you bigot.

 

[idosometimes]

This politically correct malarkey needs to end. Males are physically larger and stronger and lots of things because of biology. Man-sized is not a great description, though it does at least imply more size and strength, but being upset about it is the pinnacle of foolishness.

I apologize for the strong language, but I think it was necessary here.

One customer questioned the firm after her four-year-old son asked if "girls, boys and mummies" can use them.

I doubt this happened, but this question is sexist. Why is it assumed that mothers have to be women? This parent should have taught the child that mothers can be any sex or gender long ago.

 

[Eryngium]

People who take the girls/guys only things seriously are just making themselves miss out, I used this gay ass flower shampoo for a week because I didn’t have access to my usual kind, turns out the shit was a pussy magnet like you wouldn’t believe, or maybe it was because I was the only person washing properly in my group...

 

[_blank_]

Today I learned that there was a "Mansized" Kleenex tissue box. I always just thought it was "box shaped" or "rectangle shaped." But I suppose whatever trips your triggers, feminists.

 

[Irwin M. Felcher]

Good job staying on target with the truly important issues, feminism! Next stop: Manwich!

 

[Bassomatic]

Some how I know troons are at fault for this.

 

[Overcast]

Good job staying on target with the truly important issues, feminism! Next stop: Manwich!

Everyone's reaction when that happens:

 

[Khayyam]

*Fat offended tranny noises* LARGE?! LAAAARGE!?

Muh Identity.

 

[Keystone]

Renaming things like this is just some dumb marketing trick people fall for all the time, but you gotta admit "Man Sized" does sound pretty rad.

 

[Haramburger]

Branding in the spotlight

Image copyrightCLARKS

Thanks to your lazy pasting I got to see some cute shoes, thanks nigga
For real though, getting offended at "leader" for a sports-themed shoe is lame. Girls can wear it if they want to, and if they really want to press the issue, explain a women's olympics football/soccer team losing to a boy's high school team. Genders & sexes are equal, eh?

 

[Lunatic Fringe]

Good job staying on target with the truly important issues, feminism! Next stop: Manwich!

You say that but today Waitrose renamed a sandwich because it had the work "gentleman" in it and it made a feminist screech at them on Twitter for it. It had gentleman's relish on it, that's why it had the word in it's name.

 

[The Lizard Queen]

It's (CURRENT YEAR)!

That means all gender labels should be removed, and anything even remotely related to gender must be destroyed. The only thing acceptable from here on out will be bland, colorless, gender neutral products in a single standard size. Sameness is mandatory!

Also, we will shoot anyone who dares to be better than anyone else.

 

[Cilleystring]

Lol feminists are getting very desperate for validation these days

 

[ThePurpleProse]

First world problems... jesus fuck.

Also the wahmen and the future rape news are getting roasted, one of them decided to go on lockdown.

Spoiler

And @Bennydiction6 changed his twatter handle, won't even bother trying to find whoever the fuck it is

Why is it assumed that mothers have to be women?

 

[CWCchange]

Good job staying on target with the truly important issues, feminism! Next stop: Manwich!

Fucking danger hairs better not think about touching my Hungry-Mans!

 

[Red Hood]

Yo Mama sized, then.

 

[_blank_]

It's (CURRENT YEAR)!

That means all gender labels should be removed, and anything even remotely related to gender must be destroyed. The only thing acceptable from here on out will be bland, colorless, gender neutral products in a single standard size. Sameness is mandatory!

Also, we will shoot anyone who dares to be better than anyone else.

Either genderless or make sure to let the customer know they're either created by women or proudly supporting some women's group somewhere. For example, I was in my local grocery store and in the frozen food section they got Van's Egg Rolls, which proudly proclaims it is created by a company of women. Because I should give a shit about gender politics when it comes to fucking eggrolls.

Case in point...

Fucking danger hairs better not think about touching my Hungry-Mans!

"Hungry Man is sexist! I don't want to feeding the patriarchal rape culture when I'm horking down my two pound trough of microwaved meatloaf and mashed pertaters!"