Link (Archive)
You may be unsure just how this happened. It seems like only yesterday that vegetables were for hippies; that eco-communists—not MAHA momfluencers—were spreading the good word of pesticide-free potatoes. That baking breadwas ideologically neutral. Now we speak of pipelines that run from granola-filled stomachs to white-supremacist hearts: the “crunchy-to-alt-right pipeline,” the “wellness-to-fascism pipeline,” the “woo to Q pipeline.”
There is very little time, it seems, to understand the plumbing, so quickly are recruits getting sucked down the drain. It might seem wise to beware unpasteurized milk, then, not just because of E. coli, but in case it turns you ideologically toxic. Or, at the very least, leaves you ideologically tainted, part of a club you have been at pains to avoid. Perhaps you fear what Foucault called “the fascism in us all…that causes us to…desire the very thing that dominates and exploits us.” And what if that thing is raw milk?
The mapping of foods to fascist perspectives makes a certain kind of sense. In the frenzy for rawness—raw milk, raw eggs, raw meat—we can identify a posture of bodily invincibility, a stylized aspiration to a jacked-up, mythically self-immunizing super-race. Raw Farm Founder and CEO Mark McAfee frames his love of raw milk as a matter of superior strength. “Fearing viruses is ridiculous,” the whole-food advocate claims. (We can assume he feels the same about bacteria.)
In the aversion to any kind of process, whether malignant (chemical poisoning) or benign (pasteurization, fluoridation), we might sense a bid for the deregulation of our machineries of nourishment, rather than their holding-to-account. In the general fetishization of “nature,” we witness a blood-and-soil gesture at racial and national purity, as well as a nostalgia for a simpler, more neatly gender-hierarchical past. Hence the “Raw Egg Nationalist,” the “Liver King,” every tradwife her own personal cheesemonger.
Then there is also simple pragmatism: Fascism is vague, demanding proxies—dietary preferences, say—to help us see it clearly. Rather than carrying any simple definition, the word “fascism” denotes a cluster of overlapping tendencies and ideas, often non-coincident, and operative by stealth: nationalism, racism, sexism, a militaristic vibe, a penchant for authority, aversion to reason or reasonable debate. Perhaps it is no wonder so many rely on loud and visible cues, writ large across T-shirts and hats: “Got Raw Milk?” (sold by MAGA youth-voter organization Turning Point USA), “Make Frying Oil Tallow Again” (official MAHA campaign merch). The leftist’s sense of the enemy becomes a matter of headgear.
It makes sense until it doesn’t. Until the right people eat the wrong things. Or until the people with whom you might broadly disagree, but certainly don’t deserve the label fascist do. When it isn’t just RFK Jr. and his followers with a thing for unpasteurized milk but liberal writer Michael Pollan and scattergun business opportunist Gwyneth Paltrow. Or until, with the right’s colonization of health, there is nothing really left for the left to eat. When it isn’t just beef-tallow lip gloss and candy-cane bone-broth protein that starts to look a little bit fascist, but your bohemian auntie’s tote bag of organic carrots. When leftist women start ironically, coyly referring to any use of their own oven as “tradwifing.” What to do when every whistle sounds like a dog whistle—and all the foods are whistling?
One response is to insist that the herrings are red; the food was never the point. When something tries to define itself through an appeal to consumer choice, that thing isn’t politics but posture. The MAHA appeal to “health” is self-evidently hollow, and so too was the Obama-era anti-obesity campaign—a relatively superficial gesture. At stake in the nation’s health is not just the market availability of fruits, grains, and veggies, but the kind of just economy in which workers could reasonably buy them and find the time to cook them. Consumers’ allegiance to buying organic, or to avoiding UPFs (ultra-processed foods), does very little to eliminate poison from the crops.
And yet food and eating has never been just “consumption.” Deciding how and what to feed ourselves and others has always been more than mere shopping. At this time, the right appears to be summoning its armies via their stomachs. It may be true, as the left often argues, that food justice is a matter of fighting bigger fights than the war over what to eat: against worker and animal exploitation, the dispossession of growers, imperialist conflict, profiteering from the sale of malnourishing foods. But even so, though what we eat may not constitute our politics, something is being stirred when a group coheres itself around the table.
Today’s “fascist” foods might be similar to those that have previously stirred environmentalist feelings, but if it isn’t the foods themselves that are at work, then what is? What is the difference, for example, between a vegetarian Nazi and a plant-based liberal? A vegetarian Communard of 1871 and a vegan fascist today? If not the diet in question, perhaps the way of eating—the spirit in which a movement feeds itself.
Hitler himself, a self-declared vegetarian, sometimes ate liver, ham, and game. When the Nazis got into drugs and Hitler’s doctors would ply him with injections, he had no problem with a derivative of bull’s testicles in the formula. Less important than what he consumed was the fantasy he nourished, the ideology of purity and divine superiority. An ethos grounded, perhaps, in national self-reliance in the wake of World War I. After the five-year British blockade of German ports from 1914, German leaders in the ’20s and ’30s encouraged reliance on German-grown foods. Imported meat and grain-fed beef were out, rye and potatoes in. Italian fascist “autarchy” sustained a similar logic, making a “pauper’s diet” a matter of national pride. From the material humiliation of not enough food, there arose an ethnically coded spirit of vegetarian virtue. To eat in this way was not just to eat a largely vegetable diet but to invest your vegetable diet with a defensive, defiant, belief in the supremacy of your homeland.
Is Your Diet a Little Bit Fascist?
You may have heard that organic vegetablesare right-wing now. That raw milk is the gateway to MAGA. That supplements are for fascists.You may be unsure just how this happened. It seems like only yesterday that vegetables were for hippies; that eco-communists—not MAHA momfluencers—were spreading the good word of pesticide-free potatoes. That baking breadwas ideologically neutral. Now we speak of pipelines that run from granola-filled stomachs to white-supremacist hearts: the “crunchy-to-alt-right pipeline,” the “wellness-to-fascism pipeline,” the “woo to Q pipeline.”
There is very little time, it seems, to understand the plumbing, so quickly are recruits getting sucked down the drain. It might seem wise to beware unpasteurized milk, then, not just because of E. coli, but in case it turns you ideologically toxic. Or, at the very least, leaves you ideologically tainted, part of a club you have been at pains to avoid. Perhaps you fear what Foucault called “the fascism in us all…that causes us to…desire the very thing that dominates and exploits us.” And what if that thing is raw milk?
The mapping of foods to fascist perspectives makes a certain kind of sense. In the frenzy for rawness—raw milk, raw eggs, raw meat—we can identify a posture of bodily invincibility, a stylized aspiration to a jacked-up, mythically self-immunizing super-race. Raw Farm Founder and CEO Mark McAfee frames his love of raw milk as a matter of superior strength. “Fearing viruses is ridiculous,” the whole-food advocate claims. (We can assume he feels the same about bacteria.)
In the aversion to any kind of process, whether malignant (chemical poisoning) or benign (pasteurization, fluoridation), we might sense a bid for the deregulation of our machineries of nourishment, rather than their holding-to-account. In the general fetishization of “nature,” we witness a blood-and-soil gesture at racial and national purity, as well as a nostalgia for a simpler, more neatly gender-hierarchical past. Hence the “Raw Egg Nationalist,” the “Liver King,” every tradwife her own personal cheesemonger.
Then there is also simple pragmatism: Fascism is vague, demanding proxies—dietary preferences, say—to help us see it clearly. Rather than carrying any simple definition, the word “fascism” denotes a cluster of overlapping tendencies and ideas, often non-coincident, and operative by stealth: nationalism, racism, sexism, a militaristic vibe, a penchant for authority, aversion to reason or reasonable debate. Perhaps it is no wonder so many rely on loud and visible cues, writ large across T-shirts and hats: “Got Raw Milk?” (sold by MAGA youth-voter organization Turning Point USA), “Make Frying Oil Tallow Again” (official MAHA campaign merch). The leftist’s sense of the enemy becomes a matter of headgear.
It makes sense until it doesn’t. Until the right people eat the wrong things. Or until the people with whom you might broadly disagree, but certainly don’t deserve the label fascist do. When it isn’t just RFK Jr. and his followers with a thing for unpasteurized milk but liberal writer Michael Pollan and scattergun business opportunist Gwyneth Paltrow. Or until, with the right’s colonization of health, there is nothing really left for the left to eat. When it isn’t just beef-tallow lip gloss and candy-cane bone-broth protein that starts to look a little bit fascist, but your bohemian auntie’s tote bag of organic carrots. When leftist women start ironically, coyly referring to any use of their own oven as “tradwifing.” What to do when every whistle sounds like a dog whistle—and all the foods are whistling?
One response is to insist that the herrings are red; the food was never the point. When something tries to define itself through an appeal to consumer choice, that thing isn’t politics but posture. The MAHA appeal to “health” is self-evidently hollow, and so too was the Obama-era anti-obesity campaign—a relatively superficial gesture. At stake in the nation’s health is not just the market availability of fruits, grains, and veggies, but the kind of just economy in which workers could reasonably buy them and find the time to cook them. Consumers’ allegiance to buying organic, or to avoiding UPFs (ultra-processed foods), does very little to eliminate poison from the crops.
And yet food and eating has never been just “consumption.” Deciding how and what to feed ourselves and others has always been more than mere shopping. At this time, the right appears to be summoning its armies via their stomachs. It may be true, as the left often argues, that food justice is a matter of fighting bigger fights than the war over what to eat: against worker and animal exploitation, the dispossession of growers, imperialist conflict, profiteering from the sale of malnourishing foods. But even so, though what we eat may not constitute our politics, something is being stirred when a group coheres itself around the table.
Today’s “fascist” foods might be similar to those that have previously stirred environmentalist feelings, but if it isn’t the foods themselves that are at work, then what is? What is the difference, for example, between a vegetarian Nazi and a plant-based liberal? A vegetarian Communard of 1871 and a vegan fascist today? If not the diet in question, perhaps the way of eating—the spirit in which a movement feeds itself.
Hitler himself, a self-declared vegetarian, sometimes ate liver, ham, and game. When the Nazis got into drugs and Hitler’s doctors would ply him with injections, he had no problem with a derivative of bull’s testicles in the formula. Less important than what he consumed was the fantasy he nourished, the ideology of purity and divine superiority. An ethos grounded, perhaps, in national self-reliance in the wake of World War I. After the five-year British blockade of German ports from 1914, German leaders in the ’20s and ’30s encouraged reliance on German-grown foods. Imported meat and grain-fed beef were out, rye and potatoes in. Italian fascist “autarchy” sustained a similar logic, making a “pauper’s diet” a matter of national pride. From the material humiliation of not enough food, there arose an ethnically coded spirit of vegetarian virtue. To eat in this way was not just to eat a largely vegetable diet but to invest your vegetable diet with a defensive, defiant, belief in the supremacy of your homeland.
