Culture How to eat less meat: A practical guide - Step 1: Buy Bugs. Step 2: Cook Bugs. Step 3: Eat Bugs.

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There’s more awareness than ever about the problems associated with industrial meat production, from its contribution to climate change and pollution to the abysmal treatment of animals and workers in meatpacking plants.

Yet many people find the idea of going vegetarian or full-on vegan to be difficult, even unimaginable. Only 8 percent of US adults are vegetarian or vegan, and most don’t stick with it — one study found 84 percent of vegetarians or vegans abandon their diet at some point.

At the same time, nearly a quarter of Americans say they are trying to cut back on meat.

We’re here to help.

On January 3, Vox is launching Meat/Less, a 5-day e-course, to help you set an achievable goal to reduce your meat consumption and have an impact on climate change and animal welfare (and eat healthier to boot). We’ll send you one email a day that teaches you how to easily incorporate more plant-based foods into your diet, gives you evidence-based behavior strategies to make it last, and serves up plenty of food for thought on how our choices impact animals, our health, and the planet.

Want to get started? Sign up for Vox’s free Meat/Less e-course now.

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The guide is written to help anyone on the less-meat spectrum, from aspiring flexitarians to full-on vegans. We’ll answer some of the most common questions about eating less meat:

  • What impact can one person really make?
  • If I am going to give up one type of meat, should I cut back on chicken or steak?
  • Where do vegetarians get their protein?
  • I’m terrible at making new habits stick … please help?
The newsletter, written by Vox Future Perfect staff writer Kenny Torrella, will give readers the practical tools to eat less meat and more plant-based foods, like tips on what to cook, where to shop and eat, and how to be healthy on a plant-based diet. But Kenny will also answer big questions around the impact of eating less meat, like whether our individual food choices actually make a difference for animal welfare and the climate, and what types of meat to reduce, depending on what you care most about.

Since 2020, Vox has significantly increased our coverage of industrialized animal farming and its effects on animal welfare, public health, and the environment thanks to a grant made possible by Animal Charity Evaluators in 2020, work that has ranged from a podcast miniseries, a video series, and stories on Future Perfect.

This limited-run e-course is a new product from Vox. We know our audience is looking for practical advice on how to live a better life in accordance with their values. We’re excited to be launching Meat/Less and look forward to hearing from readers about this course and what future ones we should offer.
 
@Don't Tread on Me so did you sign up and will you be posting updates for a week, or do I need to pull out a burner mail service?



Hijacking this post so the content is near the advertisement

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Hi, and welcome to Meat/Less, Vox’s 5-part series on how to eat well and do good.

I’m Kenny Torrella, staff writer for Vox’s Future Perfect section, where I focus on animal welfare and the future of meat.

My meatless journey started in 2005, when I first decided to go vegetarian in high school. That led to my career in animal welfare advocacy, writing, and now journalism, a path that has brought me in contact with academics, chefs, food scientists, entrepreneurs, activists, and nutritionists who are working to build a world with less meat and more plant-based options.

There’s more awareness than ever about the problems of industrial meat production, like its contribution to climate change, pollution, poor animal welfare, and dangerous labor conditions, and how high meat consumption is associated with various chronic diseases. That awareness has also meant greater interest than ever in eating less meat.

But how exactly does one go about it? And what should you eat instead? In this 5-part email series, I want to give you the tools to make it easy — not just what to eat but also mental models so you can make better food choices for your health, the environment, and animals.

Before we get started, I have one question for you to ponder: What’s your why?

The question comes from Jo Anderson, a psychologist and the research director at Faunalytics, a nonprofit that conducts and analyzes research on, among other things, how to help people eat less meat.

According to Anderson, who also served as an expert sounding board for this project, having a strong internal motivation is key to adopting a new habit and, more importantly, making it stick.


“Finding something within yourself as to why you’re going vegetarian or reducing — whether that’s for animals or health — and linking it to your identity helps with success in the long term,” Anderson says. External motivations, like trying to please a friend or partner, may be effective in the short term but likely won’t work for the long haul.

This last tip came from Anderson’s new research, which found that 94 percent of people who go into their vegetarian or vegan journey with a strong commitment stick with it for at least six months.

So: What’s your why? Write it down, email it to us (just reply to this email), or, better yet, tell a friend. Research shows that sharing your goals with others makes you more likely to achieve them.

You can even ask a friend to join you on this journey. They can sign up for this newsletter right here.


Starting with our first email, we'll explore the knotty question of whether one person’s decision to eat less meat actually moves the needle on the broader problems facing animals and the environment.

After that, over the next week I’ll walk you through how to eat less meat (with minimal hassle and on the cheap), how to prioritize which meats you cut, the health benefits of eating more plant-based foods (and how to avoid certain health concerns), and tips on making your new habits stick.

Thanks for joining me!

—Kenny Torrella
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Over the past decade, the basic facts of how we produce meat and its harms on society have entered the realm of public consciousness.

That’s led many people — perhaps that includes you — to question the way we eat. In this first email, I want to try to answer a question at the heart of the matter: Can going plant-based really make a difference?

WHY YOUR CHOICES MATTER

The average American consumes about 25 land animals per year — 23 chickens raised for meat, a third of a pig, a tenth of a cow, and about three-quarters of a turkey (plus a small amount of duck and other species).

chickencow.jpeg

Add in aquatic animals, an estimated 12 fish and 137 shellfish (mostly shrimp), and the number skyrockets up to roughly 174 animals. (The number would more than double if you count other fish affected, like “bycatch” — sea animals accidentally caught and tossed back into the ocean — and the fish caught to feed farmed fish, according to Harish Sethu, a data scientist and author of the insightful Counting Animals blog.)

Our high-meat diets also accelerate climate change. Eating less or no meat is consistently ranked as one of the most effective actions individuals can take to reduce their carbon footprint. (For example, one study found non-vegetarian diets produced 59 percent more emissions than vegetarian diets.)

So, if around 174 animals are farmed and fished for the average American diet, does that mean if someone cuts all animal products from their diet, 174 fewer animals will be farmed? The answer is a bit complicated.

Economists try to estimate how reduced demand affects production with what they call the “cumulative elasticity” of a product. According to agricultural economists F. Bailey Norwood and Jayson L. Lusk in their 2011 book Compassion, by the Pound, avoiding meat does reduce demand, but not on a 1:1 basis, and cumulative elasticity varies among animal products.

For example, if you don’t eat one pound of chicken, 0.76 fewer pounds of chicken will be produced; don’t drink a pound of milk, and 0.56 fewer pounds of milk will be produced (see this chart for more).

As Brian Tomasik, a prolific writer on animal welfare and moral philosophy, has pointed out, “an individual's purchasing choice is extremely unlikely to change the number of animals raised, because food is produced and sold in bulk units.”

However, if enough people skip meat purchases, that will begin to affect how many bulk units are sold. You’ll probably never know if it’s your decision to not purchase something that will be the tipping point in one fewer bulk unit purchased, but it will be someone’s.

In our highly individualist society, it’s natural to narrow our thinking on these questions down to our own choices. But our choices and beliefs can influence those around us, which can ripple out and hopefully build wider societal support down the road for reforming our food system. (Realistically, governments and corporations are probably decades away from taking bold action to reduce meat production — if ever. That means, for the time being, our individual food choices do matter.)

Thinking on a larger scale, if the world’s hundreds of millions of vegetarians converted to eating meat tomorrow, or if all meat eaters upped their consumption, the market would adjust and increase production. Conversely, increased vegetarianism should reduce demand and, down the road, production.

And even if we can’t precisely determine our individual impact, I find it deeply empowering that we can likely as individuals prevent dozens or hundreds of animals from coming into existence only to suffer on factory farms, and do our small part against climate change.

Tomorrow we'll get into the practical side of how to eat less meat: what to cook, where to dine out, and how to do it affordably.

In the meantime, I have a challenge for you:
TODAY'S CHALLENGE: PICK A PLAN
If you signed up for this newsletter with a specific intention in mind — say, going fully vegetarian or vegan — go for it. But if you didn’t, I’ll make this next step easy for you with a couple of options.

Vegan before 6 pm: This plan comes from food writer Mark Bittman, and it’s as simple as it sounds. Eat vegan for breakfast and lunch, and then eat whatever you feel like for dinner. Easy enough.

Weekday vegetarian: This one is also self-explanatory — no meat (including fish) on weekdays, but eat whatever you want on the weekend (this one comes from Graham Hill, founder of the environmental news site Treehugger).

You can also use this guide to go vegan or vegetarian. Let us know what you chose by replying to this email or emailing meatless@vox.com – it'll help keep you accountable!
—Kenny Torrella

Resources
How many animals does a vegetarian save? (Counting Animals)

Yes, plant-based meat is better for the planet (Vox)

What if we all ate a bit less meat? (New York Times)

The beef with meat (Vox’s 8-part podcast on the meat industry)

The powerful role of household actions in solving climate change (Project Drawdown)
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When I went vegan in 2007, I was both excited and overwhelmed. There was a whole new world of foods to explore, and there were also a lot of people on the internet shouting about the One Right Way to Eat.

But there is no one right way — there’s only the way that feels right for you, based on your taste, budget, access, nutrition needs, and lifestyle, and that can only be figured out through trial and error.

I’m not here to offer you the one right way. Instead, I’ll share my approach to eating, which made the switch to plant-based easy for me.

Is my diet the healthiest? Nope. I love greasy (plant-based) burgers and french fries, but I try to eat those foods in moderation. Is it the most eco-friendly? Still no. I love takeout, too, despite the unnecessary plastic.

The two tenets of my approach are as follows:
  1. Eat your favorite foods — plant-based style
  2. Aim to balance convenience and health.
COOK YOUR FAVORITE FOODS
Almost any dish can be “veganized,” though there are some caveats to recreating your favorite meat and dairy-based dishes: There’s no convincing vegetarian steak; the plant-based bacon market leaves something to be desired; and I’m still waiting for a stretchy, gooey vegan cheese.

But for most animal products, there’s a good plant-based alternative to be had. (And not every meal should center on an animal-free imitation of meat, dairy, and eggs, anyway.)

To illustrate this point, I’ll walk you through what I might cook in a typical week.

Breakfast:
Granola with soy milk and peanut butter, a fruit smoothie (with water or plant-based milk as the base), a scramble made with tofu or plant-based eggs (with vegetables and spices), or a bagel with peanut butter or plant-based butter/cream cheese.

Lunch and dinner:
Variations on stir fry, burritos, pasta, pizza, sandwiches, curries, salads, and soups. For protein, I’ll use marinated tofu, tempeh, beans, or a plant-based meat product — and the same goes for cheese (I’ve shared my favorite “replacement” products below). This winter I’ve made trays of roasted squash, potatoes, and carrots with fried chickpeas on the side.

Many cuisines are inherently vegetarian-friendly, or are easy to adapt. Here are some of my favorite recipe websites that focus on a specific cuisine: Vegan Richa (Indian), the Greek Vegan, Astig Vegan (Filipino), the Korean Vegan, and Vegan Mexican Food.

I have a sweet tooth, so I’d be remiss not to talk about baking. Plant-based butter and milk function very similarly to their animal-based counterparts in most baked goods, and you can also use non-specialty foods, like applesauce, bananas, or flaxseeds, to replace eggs in baking. Here’s a guide to get you started.
BALANCE CONVENIENCE AND HEALTH
Most of my “meat” replacement is tofu, tempeh, lentils, or beans. Tofu ends up as the punchline to a lot of jokes about vegetarianism, but if made right, it can be delicious (... like most foods).

Tofu:
Here are the basics: Get the extra-firm kind, cut it into small cubes, and fry with a little oil and your favorite sauce (I like barbecue, or Sriracha and soy sauce). Here’s a tofu guide for more information, and It Doesn’t Taste Like Chicken has a lot of tofu recipes to get you started. And here’s a guide to tempeh, another kind of fermented soy food that I use similarly.

Beans and lentils:
Both are incredibly versatile, and since they’re high in protein, fiber, and a number of vitamins, I try to eat them every day. I usually eat lentils in South Asian dishes, or in a salad. I’ll prepare beans in a variety of ways — again, in a salad, but also regularly in burritos and soups, fried with a sauce and oil (like tofu), blended into dips, roasted in the oven with vegetables, in chili or stews, in nachos and homemade black bean burgers, and much more.

Then there are the meat and dairy alternative products, which are more convenient, accessible, and affordable than ever. One downside is that they tend to be high in sodium and saturated fat.

I see meat and dairy alternatives, and plant-based fast food menu options, as convenience foods that can save time in the kitchen, be eaten while traveling in places without better options, or be used in more indulgent meals. These are great, but moderate consumption is probably wise.

Here’s a rundown of my favorites:

🥛 Milk:
I stick to soy milk (unsweetened, any brand), as I find it tastes neutral. I also like oat milk (I think Oatly is the best). There are many other plant-based milks, too, so try a few to see what you like.

🍦 Ice cream:
Soy- and cashew-based ice creams tend to be creamier than almond- and coconut-based ice creams. I think the best brands are Van Leeuwen, NadaMoo, Ben & Jerry’s, and So Delicious.

🥩 Beef:
Beyond Meat and Impossible Foods’ beef burger and ground beef are the most convincing facsimiles. I also like Field Roast’s burgers, which don’t taste like beef but taste very good in their own right.

🌭 Pork:
Beyond Meat and Field Roast make good sausages, and Trader Joe’s soy chorizo is good as well.

🥄 Mayonnaise:
Follow Your Heart’s “Vegenaise” is the best. Runners-up include vegan mayos from Sir Kensington's, Trader Joe’s, and Hellmann’s.

🍗 Chicken:
Gardein’s chicken products are tasty, especially this one — as are the chicken products from Beyond and Impossible. But my favorite will always be one of the earliest faux chicken products: Boca’s spicy chicken patty, which has been around since the early 2000s.

🧀 Cheese:
For cheese “wheels” and spreadable cheese products, try Miyoko’s and Treeline. For shredded cheese, there aren’t many good options, but I prefer Violife, Follow Your Heart, and Trader Joe’s (vegan) parmesan. Follow Your Heart’s feta and Field Roast’s “Chao” slices are good as well.

🥚 Eggs:

Just’s liquid egg (I hope to see more innovation in this space next year).

🧈 Butter:
Earth Balance is the most well known, and you can’t go wrong with whatever’s available (most taste the same to me).

There are also plenty of frozen meals for when you’re in a pinch, and hundreds of “accidentally vegan” foods and snacks.

Where to shop:
By now, every major grocery chain has a wide array of plant-based foods, and many are even making their own products. Here are some “grocery store tours” to acquaint yourself with what’s available at your supermarket: Trader Joe’s, Wegmans, Aldi, Sprouts, Whole Foods, Costco, and Kroger (search “vegan grocery haul” and the name of your regular grocery store on YouTube for more guides). I also recommend checking out plant-based “pantry staple” guides on YouTube (here’s one to get you started).

Where to eat:
Use HappyCow to find vegetarian-friendly restaurants near you and this guide to vegan fast food options. Most “fast-casual” chains, like Chipotle, Panera Bread, Sweetgreen, Cava, and Moe’s Southwest Grill, have good options as well. Hashtags on Instagram are useful in finding local options, too (e.g., #bostonvegan).
EATING PLANT-BASED AFFORDABLY
Plant-based eating is sometimes criticized for being too expensive and portrayed as an inaccessible lifestyle reserved for middle- and upper-class white people in wealthy countries. But the research doesn’t bear this out.

In 2020, Americans of color were more likely to say they’d reduced their meat consumption compared to white Americans, and one 2015 survey from the Vegetarian Resource Group found 8 percent of Black Americans identify as strict vegetarians or vegans, while just 3 percent of the general population does.

The term “vegan” was thought up in 1944 in the UK, but before that, Rastafarian and Black Hebrew Israelite communities were espousing animal-free diets, and for millennia cultures around the world had been shunning meat on moral grounds. Today, most of the world’s vegetarians reside in India, where around a quarter of the population of 1.4 billion doesn’t eat meat.

When it comes to affordability, a recent study found that in high- and middle-income countries, a flexitarian diet — a mostly vegetarian diet — reduces food costs by 14 percent, and a vegetarian or vegan diet costs around 25 percent less (though in lower-income countries, vegan diets do cost a little more).

To be fair, it will be more expensive if you regularly eat the kinds of specialty products I listed above, or dine out frequently. Plant-based products, especially the newer wave, tend to be more expensive than their animal-based counterparts because they’re new, and because the externalities of animal meat production (pollution, animal cruelty, worker injuries, etc.) aren’t captured by the price.

Specialty plant-based products are already coming down in price, and will hopefully come down even more as they scale. Until then, consuming them in moderation is smart for your wallet, especially since the main plant-based protein staples — tofu, lentils, beans — are even cheaper than meat. Check out Plant-Based and Broke and Budget Bytes for recipes and tips on eating plant-based affordably.
TODAY'S CHALLENGE: MAKE A GROCERY LIST
Now that you have some guidance on what to cook and a rundown of the tastiest plant-based alternative products, here’s a challenge: Make a Meat/Less grocery shopping list. Choose a recipe or two you want to cook and some products you want to try, and head to the store!

—Kenny Torrella

Resources
The 100 best vegan products of all time
(VegNews)

Vegan.com (a comprehensive, practical guide to eating more plant-based)

The vegan race wars: How the mainstream ignores vegans of color (Thrillist)

The Future of Meat (season 2, episode 3 of Vox’s Explained show on Netflix)

Minimalist Baker (vegan recipes)
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The phrase “eat less meat” is tossed around a lot by animal welfare and climate advocates. But which meat should you eat less of, exactly?

It’s one of the most important yet overlooked questions to think about when reducing your meat intake, because different meat and animal products have very different impacts on climate, local communities, and animal welfare. Let’s start with beef.

THE CLIMATE IMPACT OF BEEF

Think of cows as the SUV of food production.

Cows spend much of their lives on pasture, eating grasses and other plants, which ferment as they’re digested. When cows burp, they emit methane, a greenhouse gas that is much more potent than carbon dioxide. Methane is so potent that cows alone (raised for both beef and dairy) account for around 9 percent of global greenhouse gas emissions (not just emissions from meat — all emissions).

In terms of the carbon footprint of different meats, pork is the next biggest emitter, then chicken, and then fish. This has led some environmental advocates, academics, and journalists to encourage people to prioritize reducing their beef consumption, even if it means increasing consumption of chicken and fish.

The call to eat less red meat and more “lean protein,” like chicken and fish, is also a common refrain from doctors, and people have been listening.

In 1970, the average American ate 40.1 pounds of chicken per year; in 2020 it was 97.6 pounds. Meanwhile, in 1970, we ate 84.4 pounds of beef per year — by 2020 it dropped to 58.4 pounds.
beef-chicken-US-consumption (1).jpg

THE PROBLEM WITH FISH AND POULTRY

But the choice to eat less beef and more chicken has its own downsides, if one of the reasons you want to cut back on meat is to lessen animal suffering.

My colleague Kelsey Piper, who wrote an excellent article on this issue, said replacing beef with chicken “ends up swapping one disaster — the climate crisis and beef farming’s role in it — for another: the moral disaster of industrial chicken production.”

She continued:

To put it simply, it takes many, many more chicken lives than cow lives to feed people. Cows are big, so raising one produces about 500 pounds of beef — and at the rate at which the average American eats beef, it takes about 8.5 years for one person to eat one cow. But chickens are much smaller, producing only a few pounds of meat per bird, with the average American eating about one whole chicken every two weeks.

Chickens are also treated much worse than cattle. Cows raised for beef spend about the first year to year and a half of their lives on pasture and the final few months on feedlots, which aren’t necessarily high-welfare but aren’t nearly as awful as the factory farms where chickens spend 100 percent of their lives.

This is also a concern for fish (who experts say can feel pain) and egg-laying hens. Because fish and eggs have a much lower carbon footprint than beef, they’re also often recommended as climate-friendly foods.

But, like chickens raised for meat, these animals are treated much worse than cattle (though wild-caught fish only suffer in capture and slaughter). They are also small animals, so many more of them need to be raised or caught to provide the same amount of food as one cow.

And while eggs, chicken, and fish are more climate-friendly than beef, plant-based foods like beans, tofu, and vegetarian meats are even lower in emissions, and the fish and poultry industries are known water and air polluters.

12_15_Meat_CO2.jpg

With all this in mind, I can’t help but feel that labels like vegetarian, flexitarian, and pescetarian (vegetarian plus fish) fail to capture the true impact of one’s diet on animals.

For example, a vegetarian diet rich in eggs would be responsible, so to speak, for more animal suffering than an omnivorous diet that doesn’t include any chicken, fish, or eggs. Similarly, a pescetarian diet rich in fish would be responsible for more animal suffering than an omnivorous diet low in chicken and fish, even if pescetarianism might be seen as more beneficial for animals.

I’ve wondered what a new, more specific dietary label could be for people who care about animals and want to use their food choices to help but don’t want to go full-bore vegan. I haven’t come up with anything clever enough to stick just yet.

Regardless of which animal products you choose to reduce or cut from your diet, it’s important to understand the animal welfare and climate consequences of those choices, so as not to unintentionally make either worse off.
TODAY'S CHALLENGE: SHARE A PHOTO
Tomorrow we’ll switch back to the food realm and cover how to eat less meat and stay healthy. Before we do, I want to hear from you — what have you been cooking up? Share a photo of a home-cooked meal, a restaurant outing, or a grocery haul and use the hashtag #VoxMeatLess on Twitter or Instagram.

—Kenny Torrella

Resources
A no-beef diet is great — but only if you don’t replace it with chicken
(Vox)

Are my hamburgers hurting the planet? (The Washington Post)

The next frontier for animal welfare: fish (Vox)

Watch: The chicken industry’s worker safety problem (Vox)

Animal product impact scales (Faunalytics)

Why the US egg industry is still killing 300 million chicks a year (Vox)
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Americans are oddly obsessed with protein.

They eat twice as much of it as the USDA recommends, and 60 percent of US adults are trying to get even more of it into their diets.

And this obsession could be making us sick: Excessive protein consumption is correlated with increased risk of cancer and heart disease.

This doesn’t just affect those following keto, paleo, or low-carb diets (which, combined, was 1 in 7 Americans in 2019); it’s a problem for most Americans, and especially men. (One small, informal study in the UK even found that some men who want to reduce their meat consumption are embarrassed to order vegetarian meals among male friends.)

Globally, most people exceed protein consumption recommendations, but Americans (and Canadians) take it to another level. Despite eating more protein than any other region, Americans and Canadians eat the least amount of plant-based protein.

protein-requirement-per-country (1).jpg

This explains why one of the first questions people ask when they learn someone is vegetarian, or just reducing their meat intake, is: “Where do you get your protein?”

If you’re new to all of this, you might be asking it yourself. But there are many plant-based foods high in protein, like beans, tofu, tempeh, peanut butter, plant-based meat products, nuts, and soy milk. (There’s also protein in most vegetables and grains, though less than in the previously mentioned foods.)

Unless you’re an Olympic weightlifter, you don’t really need to worry about whether you’re getting enough protein. “On a vegetarian or vegan diet, you can get enough protein if you eat an adequate number of calories from a variety of whole foods,” according to Nancy Geib, a registered dietitian at the Cleveland Clinic’s Center for Diabetes and Nutrition. And even if you are an Olympic weightlifter, it’s possible to compete at that level as a vegetarian or vegan (and other Olympic sports, too).

But one nutrient the average American isn’t eating nearly enough of is fiber, and eating more plant-based foods is a surefire way to do that.

THE FIBER GAP

A recent study found only 7 percent of Americans get enough fiber, a problem nutritionists call “the fiber gap.” Fiber is a superfood because it’s “amazingly helpful in many ways: It slows the absorption of glucose — which evens out our blood sugar levels — and also lowers cholesterol and inflammation,” says Vox senior health correspondent Julia Belluz.

A fiber-heavy diet is associated with reduced risk of heart disease, stroke, high cholesterol, hypertension, certain cancers, and more. It’ll also improve your gut health and help keep you more regular, if that’s important to you.

Luckily, the most fiber-rich foods happen to be plant-based: beans, avocados, berries, whole grains, broccoli, potatoes, nuts, and dried fruit.

Aside from getting more fiber, reducing your meat intake may have other positive health benefits, too.

There are many health benefits to be reaped from a fully vegan diet as well — according to the American Dietetic Association, well-planned vegan diets are healthful and nutritionally adequate, and can contribute to the prevention and treatment of certain diseases. But let’s be clear: It’s not going to cure cancer, give you perfectly glowing skin, or make you feel amazing all the time, as some of the more fringe corners of the vegan internet might suggest.

Health and nutrition is a sensitive issue, as there’s loads of pseudoscience out there. I try to be clear-eyed about it and remind people that you can be an unhealthy vegan or a healthy omnivore, or anywhere in between.

According to a Faunalytics report published in 2015, 26 percent of vegetarians and vegans quit their diet because they felt it wasn’t good for their health. That said, the main problems described — like not getting enough protein or iron — easily could have been addressed with some basic nutrition guidance. Let’s tackle those concerns.

B12, IRON, AND MORE

The most important nutrient for vegans to pay attention to is vitamin B12, as it’s almost exclusively found in animal foods.

Vitamin B12 is critical to central nervous system development and function, healthy red blood cell formation, and DNA synthesis, and ignoring it can cause short- and long-term health issues for vegetarians and vegans, though healthy meat reducers need not worry about it.

But it’s easy and cheap to get adequate B12 (the recommended daily amount for adults is 2.4 micrograms). Take vitamin B12 in whatever form you’d like — pills, lozenges, or oral sprays, all of which can be purchased at your local pharmacy or grocery — and when possible, eat B12-fortified foods (e.g., most breakfast cereals, nutritional yeast, and plant-based milks).

Another critical nutrient is iron. As with protein, some think it’s hard to get enough iron on a less- or no-meat diet, since meat and other animal products are high in iron.

However, many plant-based foods are high in iron, too. For example, half a cup of cooked lentils has almost twice as much iron as four ounces of beef, and vegans and vegetarians usually consume more iron than omnivores, according to registered dietitian Ginny Messina. The catch is that iron from plant-based foods — called non-heme iron — doesn’t absorb as well in the body as iron from animal sources. Because of this, vegetarians should eat almost twice as much iron as the recommended daily amount, which ranges from 8 mg to 27 mg, depending on age, sex, and whether you’re pregnant or lactating.

Like eating enough protein, that’s manageable because iron is found in a lot of commonly eaten foods: beans, soy products, nuts, seeds, squashes, dark leafy greens, oats, dried fruit, and quinoa. I recommend Messina’s “vegan nutrition primers” for more practical, evidence-based nutrition guidance.
TODAY'S CHALLENGE: UP YOUR FIBER
Now that you’re aware of the fiber gap, try to close it by eating a few fiber-rich foods this week — and be sure to forward this email to anyone who asks how you’ll get enough protein on a less-meat diet.

—Kenny Torrella

Resources
Vegan nutrition primers
(The Vegan RD)

Nearly all Americans fail to eat enough of this actual superfood (Vox)

Position of the Academy of Nutrition and Dietetics: Vegetarian diets (Academy of Nutrition and Dietetics)

How much protein do we need? (New York Times)
 
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Look the best way to reduce emissions is to kill yourself you consumer prick.
 
There's a reason we as a species have been eating meat for thousands of years. Gives us needed nutrients. I'm pretty sure people on a bug only diet will need to take a shitload of suplements to even get the same vitamins and shit they'd get from a diet with beef, turkey, and chicken.

If you wanna help the environment, just eat more chicken. They require less space than cows and still delicious.
 
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Over the past decade, the basic facts of how we produce meat and its harms on society have entered the realm of public consciousness.

That’s led many people — perhaps that includes you — to question the way we eat. In this first email, I want to try to answer a question at the heart of the matter: Can going plant-based really make a difference?

WHY YOUR CHOICES MATTER

The average American consumes about 25 land animals per year — 23 chickens raised for meat, a third of a pig, a tenth of a cow, and about three-quarters of a turkey (plus a small amount of duck and other species).

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Add in aquatic animals, an estimated 12 fish and 137 shellfish (mostly shrimp), and the number skyrockets up to roughly 174 animals. (The number would more than double if you count other fish affected, like “bycatch” — sea animals accidentally caught and tossed back into the ocean — and the fish caught to feed farmed fish, according to Harish Sethu, a data scientist and author of the insightful Counting Animals blog.)

Our high-meat diets also accelerate climate change. Eating less or no meat is consistently ranked as one of the most effective actions individuals can take to reduce their carbon footprint. (For example, one study found non-vegetarian diets produced 59 percent more emissions than vegetarian diets.)

So, if around 174 animals are farmed and fished for the average American diet, does that mean if someone cuts all animal products from their diet, 174 fewer animals will be farmed? The answer is a bit complicated.

Economists try to estimate how reduced demand affects production with what they call the “cumulative elasticity” of a product. According to agricultural economists F. Bailey Norwood and Jayson L. Lusk in their 2011 book Compassion, by the Pound, avoiding meat does reduce demand, but not on a 1:1 basis, and cumulative elasticity varies among animal products.

For example, if you don’t eat one pound of chicken, 0.76 fewer pounds of chicken will be produced; don’t drink a pound of milk, and 0.56 fewer pounds of milk will be produced (see this chart for more).

As Brian Tomasik, a prolific writer on animal welfare and moral philosophy, has pointed out, “an individual's purchasing choice is extremely unlikely to change the number of animals raised, because food is produced and sold in bulk units.”

However, if enough people skip meat purchases, that will begin to affect how many bulk units are sold. You’ll probably never know if it’s your decision to not purchase something that will be the tipping point in one fewer bulk unit purchased, but it will be someone’s.

In our highly individualist society, it’s natural to narrow our thinking on these questions down to our own choices. But our choices and beliefs can influence those around us, which can ripple out and hopefully build wider societal support down the road for reforming our food system. (Realistically, governments and corporations are probably decades away from taking bold action to reduce meat production — if ever. That means, for the time being, our individual food choices do matter.)

Thinking on a larger scale, if the world’s hundreds of millions of vegetarians converted to eating meat tomorrow, or if all meat eaters upped their consumption, the market would adjust and increase production. Conversely, increased vegetarianism should reduce demand and, down the road, production.

And even if we can’t precisely determine our individual impact, I find it deeply empowering that we can likely as individuals prevent dozens or hundreds of animals from coming into existence only to suffer on factory farms, and do our small part against climate change.

Tomorrow we'll get into the practical side of how to eat less meat: what to cook, where to dine out, and how to do it affordably.

In the meantime, I have a challenge for you:
TODAY'S CHALLENGE: PICK A PLAN
If you signed up for this newsletter with a specific intention in mind — say, going fully vegetarian or vegan — go for it. But if you didn’t, I’ll make this next step easy for you with a couple of options.

Vegan before 6 pm: This plan comes from food writer Mark Bittman, and it’s as simple as it sounds. Eat vegan for breakfast and lunch, and then eat whatever you feel like for dinner. Easy enough.

Weekday vegetarian: This one is also self-explanatory — no meat (including fish) on weekdays, but eat whatever you want on the weekend (this one comes from Graham Hill, founder of the environmental news site Treehugger).

You can also use this guide to go vegan or vegetarian. Let us know what you chose by replying to this email or emailing meatless@vox.com – it'll help keep you accountable!
—Kenny Torrella

Resources
How many animals does a vegetarian save? (Counting Animals)

Yes, plant-based meat is better for the planet (Vox)

What if we all ate a bit less meat? (New York Times)

The beef with meat (Vox’s 8-part podcast on the meat industry)

The powerful role of household actions in solving climate change (Project Drawdown)

Some mention of how many (animal) lives are affected and how less meat would be produced if it were not* bought. They either don't realize that the animals not converted into meat will cease to be bred, or they don't care. I don't really see acknowledgement that those animals don't get to live happily ever after, but then again I'm not sure why these people care considering veganism is akin to feminism in that it absorbs so many disparate subgroups to try to gain numbers. (specifically they say farming and fishing will be reduced, but considering some activists I feel they should explicitly say no animals will be freed)

This is also edited into my first post in this thread. As I copied this over, I noticed that all the links are tracking links. Ugh, so glad I used a burner service for this.
 
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@Dergint So for the first day it barely gives anything in the “how to eat less meat” other than “don’t buy it” and a lot of browbeating about why that’s good enough.

You’d think they’d at least give one vegan recipe (especially one with substitutes for some popular meal made with meat) per section. But no, just a near religious sermon.
 
@Dergint So for the first day it barely gives anything in the “how to eat less meat” other than “don’t buy it” and a lot of browbeating about why that’s good enough.

You’d think they’d at least give one vegan recipe (especially one with substitutes for some popular meal made with meat) per section. But no, just a near religious sermon.
Arguably, they actually gave advice on how to eat more meat. They recommend being a part time meat eater, but I assume that psychologically that will just make people eat more meat when they can. Maybe they'll eat a double decker chicken sandwich featuring extra meat instead of settling for a pepperoni pizza.
 
Fuck you globo, I'll eat as much meat, butter, fish and eggs as I can before you fucks try to force us all on the bugpaste regime.
 
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