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ah yesWith a hard "j" sound, like the creator Steve Wilhite had intended. For some reason, he made it a huge point when accepting his award in 2013.
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G PRONUNCIATION RULES:
Daily Writing Tips aptly explains the following rules for how to pronounce the letter ‘g’:
If the g is followed by e, i, or y, the pronunciation is “soft g”:
g+i: magic, margin, origin, engine
g+e: page, generation, detergent, vengeance
g+y: astrology Egyptian gym
If the g is followed by any other letter (than e, i, y), the pronunciation is “hard g”:
gazebo
glove
gaze
go
grab
gum
(Source: The Two Sounds of G.)
So the rule for pronouncing GIF supports the use of the soft ‘g’ as in gin, engine, and giant because an ‘i’ follows the ‘g’.
There are exceptions to the rule, of course, like gift and give. Etymology informs pronunciation and creates such exceptions. So, what are the origins of GIF?
The origins of GIF come from the words it stands for: Graphics Interchange Format, which come from the inventor, Steve Wilhite, who aligned the pronunciation with the pronunciation rule.
ACRONYM ANARCHY
GIF is an acronym in which the g stands for graphics. Shouldn’t that inform the pronunciation? In a word, no.
There is no rule to follow (or break) for pronouncing acronyms. I repeat: there is no rule that says the acronym GIF should be pronounced with a hard ‘g’ because graphics is pronounced with a hard ‘g’.
Sure, it makes a certain sense that it would, except that using a hard ‘g’ sound is counter-intuitive, linguistically speaking. Since the pronunciation of the word formed by the letters g-i-f would follow the rule above, it also makes a certain sense to use the soft ‘g’.
CONSIDER THE PRONUNCIATION OF A-T-M.
Consider that we don’t grab cash out of an Ah-T-M. Even though the acronym stands for Automated Teller Machine and automated is pronounced with the /ä/ sound, we pronounce ATM with a long a. And even though a great many acronyms are pronounced with the same beginning consonant sound as the first word within the acronym, ATM is neither the exception nor the rule. It is simply one example to show that this happens and is perfectly acceptable.
Since there is no acronym pronunciation rule to override (or even compete with) the pronunciation rule for using a soft ‘g’ when followed by an ‘i’, and since the originator of the word GIF did not declare it an exception, there isn’t any rule supporting the hard ‘g’ GIF pronunciation. Rather, all the rules point to pronouncing it jif.
My theory is that many people don’t understand why we pronounce words the way we do. Outside of an educational environment, pronunciation and language is dealt with intuitively. We learned the rules, incorporated them, and for the most part, cannot explain why we pronounce the same letter different ways. This is why people look at Wilhite’s choice for choosing a soft ‘g’ and scoff.
On many sites and blogs regarding the GIF pronunciation, people admit they don’t have any idea why he would choose the soft ‘g’ (usually declaring his choice illogical). But he was–whether consciously or intuitively–following the pronunciation rules of the language. See, his choice is arguably more logical than using a hard ‘g’.
jemully.com