It is, and it was always going to be. Zach is a far more charismatic character, and his views are far less divisive. He comes across as a likeable, fairly upbeat, decent, normal guy. He's an everyman that is easy for a lot of people to identify with, and he mostly has common sense views that a wider variety of people can agree with. He's likely just as wealthy as Hasan, but he doesn't come off as some ritch bitch, elitist asshole.
Hasan is the opposite. His views are divisive and filled with hate, and often contradictory or filled with cognitive dissonance. His personality is smug, sanctimonious, elitist, and negative. Most of the time he drones on monotonously, as if he just downed a bunch of Quaaludes or is bored and would rather be doing anything else instead of streaming. He is not someone most people can easily identify with. He is a narcissistic snob who enjoys flaunting his wealth. He takes immense joy in the suffering of others if they are someone who holds views that are counter to his. He's abrasive and unlikable for most people.
And that's not taking into account the fact that far-Left political stances are becoming unpopular. At the very least, those who are not die-hard "true believers" who are capable of entertaining other views and having their minds changed because they aren't entirely ideologically captured, those kinds of people are going to be turned off from Hasan and be more receptive of someone like Asmongold. Zach's audience is only going to grow while Hasan's audience is only going to shrink, and that's only going to piss Hasan off more because of his ego.
