So basically because their kid showed a slight amount of interest in an art Mommy and Daddy Scam-A--Lot tried to build a franchise around ol' Glo. Nevermind like any art writing, and especially epic fiction that's supposed to include an intricate plot and a large cast of characters, takes years of practice and genuine skill. I'm sorry, no one just shits out a great novel despite how it's commonly protrayed.
In the late 90's - early 2000s there seemed to be this craze for wunderkind authors. It started with Amelia Attwater-Rhodes, Paolini, and that one chick whose male love interest is named "Patches". All basically wrote what we see here: those first baby steps in novel writing that should never be seen by the public. You're supposed to keep these stories in a trunk, not publish them in some bizarre effort to attract young readers.
So this is how one of those stories played out. Gotta say, it's probably the saddest result.