I've considered doing this, but never done it until now. Let’s talk about Giant Bomb.
Origin Story
Years before GamerGate, trust in games journalism was in the shitter. Razorfists “Downfall of Games Journalism” series is the de facto series that sums up the general feeling at the time. One of the biggest scandals at the time was Gerstmanngate.
Jeff Gerstmann was lead editor at GameSpot. GameSpot had a huge, site wide advertisement deal that reskinned the entire site to be Kane and Lynch themed. Then Jeff published a 6 out of 10 review for the game. This resulted in Jeff being fired. The story is a little more complicated than that, but there’s a whole interview about it if you want the specifics.
In response, some of GameSpots staff quit on principle, including Ryan Davis (remember that name, it will be important later). Now without a job and no real transferable skills, Jeff drifted around the industry a while, occasionally recording a podcast with Ryan Davis at his house. Eventually, they decided to start their own games site with blackjack and hookers, building on the same principles that GameSpot was founded on years prior.
While the site featured written articles, it wasn’t the usual copy pasted press releases common at the time. The gang also leaned heavily into what was then the fairly new medium of online video. They had dabbled with it during their time at GameSpot, but now they were all in on this being the future. For context, this was the same year that YouTube was launched, and long before the streaming and let’s play format was mainstream.
The Good Times
Giant Bomb released quality content during this time, and built up a huge fanbase. There’s too many great moments to count spread across many videos and podcasts. Just google best of giant bomb or best of bombcast and you’ll get no shortage of clips and compilations.
The compilations are great, but sometimes even those don’t capture the magic as the jokes are often far funnier in context than when isolated. The Celebrity Poker Quick Look is way funnier in whole than seeing the final minute or two without context, nor do the compilations include the follow up where Jonathon Frakes sent a screenshot with a signed apology.
Imagine any of your favourite YouTubers or streamers, at their peak, and have them share a single site, each bringing their strengths to the table along with unique chemistry. And again, this was before streamers and YouTubers carved out that niche and perfected it.
There was so much to love, from Jeff’s passion for windjammers, Ryan’s reviews of films based on video games, the discussion of thermos flasks, reviews of energy drinks, and interviews that felt more like a group of friends hanging out and swapping stories than the usual disinterested presenter getting a PR rep to repeat the corporate spiel. Even the community had things like the weird Jeff sketch or the Giant Bomb community song.
It’s hard to praise GB during this time without going into hyperbole, but there was a reason I’d watch the videos at home, and listen to the podcast when leaving the house or playing games.
The Fall
Giant Bomb’s fall from grace wasn’t sudden or spectacular, but happened slowly over time, with the exact cause being something that’s up for debate. Generally speaking, I see three main causes blamed.
- Patrick Klepeck was hired to be the Giant Bomb. Before then, Giant Bomb usually stayed away from the “up to the minute video game news exclusive first look!” rat race because it was (and still is) stupid in the age of the internet. Patrick was brought on board to do that, and he brought with him an insufferable attitude and political beliefs that would later be known as “SJW”.
- CBSi (the owners of GameSpot) bought Giant Bomb. I forget why the previous owners (Whiskey Media) sold the site. The crew moved back into the GameSpot building.
- Ryan’s death. Ryan was there from the beginning, and him dying left a void in the team that could never be replaced. Given the site's descent into mediocrity since then, it’s possible that Ryan was the voice of reason, or even was the brains keeping the site afloat.
Other possible reasons.
- The East-West split. For family reasons, Vinny wanted to move from San Francisco to New York. The team has a policy of no Skype podcasts due to it lacking the spark of face-to-face podcasts. So there were two Giant Bombs, each less than the sum of their parts.
- Business model. Giant Bomb always struggled to make money. It had a premium membership with a few minor perks long before Patreon would make the model mainstream. They once said the most popular thing on the site, the podcast, was impossible to monetize effectively. At the time, videos were hosted by GB themselves, and the move to HD likely didn’t help the server and bandwidth costs. I don’t know how much money they made overall.
- Expanding. I assume the Giant Bomb model proved successful because a bootleg version of the site called Game Bomb.ru appeared, putting out it’s own content but stealing GBs site design. It wasn’t just the knock offs. Whiskey Media created several sister sites like Tested and Comics Vine. I don’t know how popular these were since only Tested seemed to have any meaningful crossover with GB, and was later turned into a vehicle for the Mythbusters.
- Tech. I never thought of this until @Win98SE mentioned it, but despite having a large crew, the backing of an international media empire, and more than 12 years experience, GB still operates like some amateurs who just bought some cameras and microphones from Walmart and are winging it.
- Politics. As was to be expected of a journalist site based in California, the GB crew drank the kool-aid of social justice, refusing to cover games like Kingdom Come: Deliverance and A Hat in Time. Oddly enough, despite being close friends with some devs and game journalists, they largely avoided incrimination during GamerGate, likely because of their previously mentioned refusal to get into the game news clickbait scene, their personality driven approach to the games they covered meant that any bias was worn on their sleeves, and the origin story of the site being created because they refused to take a bribe. The only one that caught any serious flak during GamerGate was Patrick Klepeck.
- Age. Simply put, Giant Bomb crew have become cynical, jaded, and grumpy with age.
Even during their fall from grace, Giant Bomb did occasionally put out great content. The Contradiction: Spot the Liar Quick Look is as good as any content from the glory days, and their VR stream was the source of a viral Crowbcat video.
Why Do I Care?
Giant Bomb was different from other game review sites. It wasn’t a soulless PR machine like Game Trailers or Game Informer. Watching their decline has been more like watching a favourite YouTuber devolve into ranting about Trump on Twitter all day occasionally doing a shitty livestream that lacks all the qualities you used to like.
Edit: Typos fixed