Despite an outcry at the time, the industry continued to struggle with hostile attitudes toward women. After Microsoft Corp. hosted a party five years ago with scantily clad female dancers on platforms, head of Xbox Phil Spencer was forced to apologize. More recently, League of Legends maker Riot Games Inc. has been sued for gender discrimination, while Ubisoft Entertainment and Activision Blizzard Inc. have let go several executives amid allegations of widespread sexual harassment. Yet amid these painful episodes, there are also signs of progress. In particular, Sony Group Corp.’s 2017 blockbuster release, Horizon Zero Dawn, shows that there is a huge market for games that don’t denigrate women.
Zero Dawn’s main protagonist is a female character who doesn’t look like a supermodel. Set in a post-apocalyptic time far in the future, the character, named Aloy, battles robotic dinosaurs and aims to stop a rogue artificial intelligence system from destroying life on Earth.
The game’s developers said they wanted to create a “believable and inspirational hero for everyone.” And it worked. Players loved the character and the game’s engrossing narrative and production values. Horizon went on to become one of Sony’s most popular games, with more than 10 million units sold.
The sequel, Horizon Forbidden West, is poised to be one of the biggest releases of 2022 after it launches in February. If successful, it should encourage other publishers to move beyond superficial female appearances and focus on better storytelling and game quality. The positive response to the title among female gamers on industry websites and social media suggests it might help bring more female gamers to console games as well.