Let's use Moviebob as an example, the ultimate consoomer, and his 'love' of Spiderman.
When Sony rebooted the Tobey Maguire movies, Bob was pissed that they weren't continuing the story with a new actor. A collector is happy that they have the full trilogy and will look forward to seeing what comes next. Bob hated the Amazing Spiderman for not being Spiderman 4. When that series was cancelled, he sang with glee. And when Spiderman Homecoming came out, he was pissed again that Disney didn't give Tobey Maguire a truckload of money to come back and continue the story. A collector would have just been happy to see Spiderman interacting with the Avengers. The consoomer is upset he's unable to consoom a new product in the same series indefinitely.