Business CNN cutting back on over-hyping everything as "breaking news"

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CNN's new boss Chris Licht says that beginning today, CNN has added a "Breaking News” guideline to its stylebook, to address overuse of the breaking news banner across its network and cable news writ-large.

Why it matters: Licht and Warner Bros. Discovery CEO David Zaslav have made it a priority to dial back on partisan programming at CNN in favor of traditional journalism.
  • “We are truth-tellers, focused on informing, not alarming our viewers,” he said in the note obtained by Axios.
  • "You’ve already seen far less of the 'Breaking News' banner across our programming."
Details: Licht said he agrees with complaints from "people both inside and outside the organization" that the network overuses the "Breaking News" banner.
  • "It has become such a fixture on every channel and network that its impact has become lost on the audience."
  • To address the issue, CNN bureau chief Sam Feist has led a team in building out "Breaking News" guidelines for CNN's stylebook, per the note.
  • "It certainly will need tweaks, so we are open to feedback, but this is a great starting point to try to make “Breaking News” mean something BIG is happening," Licht wrote.
The big picture: Zaslav and mentor and investor John Malone have been public about their push to bring CNN back towards hard news coverage, and away from progressive commentary.
  • Noting that the network is focused on "informing" and the truth, he said, "The tenor of our voice holistically has to reflect that."
  • "[W]e must be vital, relevant, and respected – and how we show up for our audiences, in every story, in every part of the country, and around the world, matters."
https://www.axios.com/2022/06/02/cnn-breaking-news-guidelines (A)
 
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Are they going to cut back on the lying, molesting news personalities too? Or just the breaking news?
 
When I hear the term "breaking news" it's just used so much that it registers as a non-word that my mind just glances over. It's almost as if using a label over and over without tact will lead to the meaning of the word losing power as they frantically try to keep the charade up, hoping people will keep listening like they used to. But yeah can't wait for CNN to report more breaking news on alt-right neo Nazi white supremacists
 
I think it's a positive, honestly. They've finally figured out that if they stop breaking news then they don't have to sweep up the shards afterwards. That should save on cleaning costs.
 
Chilson said:
An admirable goal, but FAR too late. The only audience CNN has left is the kind of brain dead morons who consooom far left programming.
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They’d have to fire everyone and completely rebrand because even without the politics, that network is filled to the brim with sex offenders.
 
Damn, you mean after six years of hyperventilating about "The Literal Next Hitler" Donald Trump, after making hundreds of millions in advertising dollars selling divisiveness and rage with propaganda, now is the time to focus more on "less progressive" journalism, just as the network is dying with no boogeyman to blame everything on?

You don't say.
 
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