six figures is a pretty wide range and if John's already committed those funds, why bring up the amt? (rhetorical, it's to sound important...like how regular people say "I drove down to the store", but John says "I manually shifted my Porsche to the apple showroom")
as for this 'remaining budget' - why would John talk about how much sunk cost they have but somehow not talk about how much they have to work with for these extra ads he's asking about
If he's a strategic consultant shouldn't he be asking questions with more granularity
what specific audience is he trying to reach? what shows do they watch?
I guess those would be real questions and since he's just trying to drum up interest it doesn't matterb/c he already knows he's going to be placing ads between a rapping personal injury lawyer and the Miracle Chop 2