Oh. I get it now.
This launch has all the signs of an incredibly rushed job. The youtube channel is completely barren with no front page setup, just a scattering of videos dumped on it. The website isn't live, the twitter page doesn't explain anything about the point of this shit, the reddit has been registered and forgotten about. This wasn't ready for prime time.
Wu was supposed to do all this shit days ago but Wu is incredibly lazy. This explains the apropos of nothing tweet yesterday:
View attachment 6578309
All Wu's cohosts were screaming "Where's the podcast, John?" at Wu, and Wu was letting them go to voicemail.

The website is going to be another Wu squarespace special, so expect it never to be updated after it does eventually go live, if it ever does. The domain name was registered mid-September as another data point in the timeline of how long this low effort stuff has taken.