Bob Iger named Disney CEO in shocking development

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Via CNN Business
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In a move that shocked Hollywood, Bob Iger, one of the most notable CEOs in the history of the Walt Disney company, is returning to once again run the media empire.

Bob Chapek, who replaced Iger in 2020 as CEO, is stepping down immediately.

“We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic,” Susan Arnold, Chairman of the Board for Disney, said in a statement on Sunday night. “The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period.”

The announcement, while surprising to the media industry, comes at a time of great evolution for Disney. The company is coming off a lackluster earnings report that showed growth for its streaming endeavors. However, that came at a great cost. Disney’s streaming business lost $1.5 billion in the fourth quarter. That report sent Disney’s stock tumbling after a year of sluggish to bad performance.

Chapek guided the company through the pandemic, one of its most tumultuous periods in its nearly 100-year history, but ultimately Disney decided that its future was in better hands with Iger.

Away from the pandemic, Chapek had a short but bumpy tenure as the head of Disney. Chapek, who served as chairman of Disney Parks, Experiences and Products before taking over for Iger, found himself dealing with issues regarding pay with Scarlett Johansson, one of the company’s biggest stars, as well as Disney’s battles with Florida, and its own employees, regarding the state’s controversial bill restricting certain LGBTQ topics in the classroom.

Disney’s stock has also taken a hit lately. It’s currently down roughly 40% this year.

As for Iger, he has an almost mythical status as the leader of Disney (DIS). He spent 15 years as CEO and was instrumental in acquiring major brands like Pixar, Marvel and Lucasfilm, the home to Star Wars. Iger also closed the $71 billion deal to buy most of 21st Century Fox and kicked off the streaming revolution at Disney (DIS) with the creation of Disney (DIS)+ in November 2019.

Iger stayed on at Disney as executive chairman directing the company’s creative endeavors. He officially left the company after nearly 50 years at the end of last year.

Disney said Sunday that Iger has agreed to serve as CEO for two years with “a mandate from the Board to set the strategic direction for renewed growth and to work closely with the Board in developing a successor to lead the Company at the completion of his term.”

The move is also surprising since Chapek just renewed his contract. The company’s board of directors unanimously voted to extend Chapek’s contract as CEO for another three years, the company said in June. Chapek’s new contract began in July and was set to run until 2025.

Also, it appeared that Iger was set in retirement with his legacy as one of Disney’s most notable and successful CEOs. Now, he’s back.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said in a statement Sunday. “Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe—most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.”

Iger added that he is “deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”
 
This has a lot more to do with toy trends than a lot of people want to believe. Without getting too autistic about it, toy companies are missing the forest for the trees in a similar way that comic book publishers started to in the late 80's and early 90's.
I'm interested in hearing your autism. I have casually noticed that Star Wars toy isles are getting smaller while Christmas shopping and none of the kids I'm buying for are remotely interested in Star Wars. The boys are mostly interested in Hot Wheels and the girls are mostly interested in the barbie dolls.

I do remember back in the Lucas heyday, there were entire isles dedicated to Star Wars shit.
 
Without getting too autistic about it, toy companies are missing the forest for the trees in a similar way that comic book publishers started to in the late 80's and early 90's.
I'm interested in hearing your autism.
I think I can fill in for him: the toy industry, much like the comic industry in the late 80s and early 90s, caught on to the toy collector's craze and began printing, in googly-eyed golf foiled lettering, "RARE COLLECTOR'S ITEM"! And then, they made 90 trillion of the things, forgetting that the reason old-school toys were collectible to begin with was that they hadn't made enough of them to line Scrooge McDuck's money vault with.
 
I think I can fill in for him: the toy industry, much like the comic industry in the late 80s and early 90s, caught on to the toy collector's craze and began printing, in googly-eyed golf foiled lettering, "RARE COLLECTOR'S ITEM"! And then, they made 90 trillion of the things, forgetting that the reason old-school toys were collectible to begin with was that they hadn't made enough of them to line Scrooge McDuck's money vault with.
Pretty much

Star Wars and Marvel action figures are seemingly created and marketed more towards adults than actual children. They're no longer things to play with, but mini statues with a million points of articulation meant to be displayed.

Parents aren't willing to spend 20-30 dollars on single action figures, let alone ones that are delicate as shit due to all the moving parts required for articulation. Children can't afford the figures, or if they can, they see that their money is much better spent on a video game they will play for a year+ instead of 2 or 3 action figures.

Then you have the hardcore collectors themselves, who are not willing to invest in a collection when Hasbro seemingly changes scale and designs of these things every few years. Even for the few years where Hasbro does stick with a design, nobody wants to buy multiple versions of the same character in the same outfit. (as was a problem with the main cast barely changing outfits throughout the sequel trilogy)

And that isn't even getting into actual normies, who don't want a fucking overproduced toy and would rather just buy a bunch of shitty vinyl funkopop things.

Hasbro has seemingly begun to see that marketing a collectors item in the same retail oriented way they marketed childrens toys isn't working as they have begun direct to consoomer and crowdfunding initiatives in the past couple years. So expect to see the Star Wars (and possibly Marvel) section continue to grow smaller

All that being said, action figures don't mean shit when it comes to Disney failing. Disney doesn't actively *spend* money producing the figures. Money is being left on the table, maybe, but that's assuming that Disney doesn't charge an upfront license fee to Hasbro and instead simply takes a percentage of the stuff sold. The brunt of action figures not selling is felt by Hasbro themselves as they produce the good. The wasting of money on mediocre Disney+ shows, theme parks and hotels is more of the problem when it comes to Star Wars and Disney.
 
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Yes, selling so many baby yodas that they cover the entire planet was them losing money.
The thing about Baby Yoda, is they missed out on the prime merch period. By the time they printed up the Baby Yoda merch, the series was over and interest had fallen.

The year Baby Yoda came out, there was NO official toy merch for him. Everything was on Etsy or cheap knockoff sites, and they made fucking bank. I've heard it's because studio heads didn't like the show as well as the dangerhairs and dykes said it wouldn't sell.

Everyone wanted one.

When they actually came out? They were all over Wal-Mart and Target and the like. But the stores were always full.

That shit should have been like Cabbage Patch Kids, but nope, they missed out because Disney didn't think that tons of women would want Space Baby.
 
Speaking of more toy fuck ups

Hasbro did a crowd fund pre order deal for a big fancy version of Mandalorians ship. It was like hundreds of dollars.

The week after it ended, they blew the fucking ship up on the show. The amount of people I saw throwing an absolute shit fit on social media and forums was amazing.
 
These two memes, for your consideration, summed up what happened.

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It really tells you something when Disney will contact manufacturers to create millions of figures of Admiral Women's Studies, Marvel's Katie, and Action Black Girl #3345 but they didn't think to have Baby Yoda merch ready for the Mandalorian when it came out.

We used to have smart people.
Cara Dune merchandise was also selling like hot cakes, but…I’m sure you know how that went.
 
Former Disney fan here. Not gonna lie, I’m looking forward for the company to crash and burn. But seriously, we can’t let Bob Iger have access to the nuclear codes.
 
That shit should have been like Cabbage Patch Kids, but nope, they missed out because Disney didn't think that tons of women would want Space Baby.
Not even women. I've seen a pic of an Abrams tank the crew named "Baby Yoda". That little guy was popular as fuck with everyone.

(No, I don't know which service branch it belonged to, but probably Army. Sorry Johnny, no jokes about the Marines loving the guy since they share the same diet.)
 
Not even women. I've seen a pic of an Abrams tank the crew named "Baby Yoda". That little guy was popular as fuck with everyone.

(No, I don't know which service branch it belonged to, but probably Army. Sorry Johnny, no jokes about the Marines loving the guy since they share the same diet.)
Our Army is so fucking gay now. You're supposed to put a hot babe on your vehicle or like shark teeth or tiger stripes and give it a name like "fury" or "jackal" not turn it into a fucking corporate mascot.
 
I hope Baby Yoda was at least holding a fucking gun and not a lightsaber
The name was painted on the barrel in block letters. No idea on what the inevitable crew mascot was carrying in terms of firepower.

But more seriously, Mandalorian stuff has been popular with the military crowd for a while for obvious reasons.
 
I get the helmet being popular. It's literally just a space spartan helmet.

Baby Yoda though? I dunno, even with Vyse post I still think it's super gay. especially as just a name.
Yeah, and a doofy-ass Mickey Mouse with a gun isn't?

Random fact, but lots of soldiers take in random war orphans as kids. Tale as old as war itself. There's nothing gay or faggy about wanting to basically adopt the guy. I mean, come on. We all know Yoda hired the assassin droid because he was a hundred years behind on child support payments.
 
You'd be surprised at the weird stuff a lot of military guys have hanging around.

Anime doesn't surprise me at all. Back in The Cav there was a Bradley painted with one of the chicks from Elf-Quest on the front holding a .50.

I knew more than a couple guys that had stuffed animals that were gifts from family members in their rucksacks. Shit, I knew a Ranger that slept with a fucking stuffed rabbit his kids gave him.

Juxtaposing the cute with war has always been pleasing to a lot of people.

Sometimes it's an inside joke (PALMER! DON'T! written on EOD body armor in The Cav), sometimes it's stupid (Tank with 'pointy end' written in block letters on the end of the barrel), sometimes it's legacy (Kilroy was here), , sometimes it's the tank commander's thing (The Elf Quest chick), sometimes it's a crew thing (Drawing of Little Bunny Foo Foo on the tank), sometimes it's a thing (A mushroom cloud drawn on the back of a Kevlar jacket with "When You Care to Send the Very Best!" written underneath it in block letters).

You can't do nudies or sexy real women now or you get whining of sexism, so it's anime and cartoon characters now.

Baby Yoda doesn't surprise me in the slightest.

If asked why, you usually get the same answer:

It's funny.

You wouldn't get it.

I've seen dude's fight over Elf Quest best girl. (Elf Quest probably made more furries than you'd believe)

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To add to crazy ol' Uncle Johnny:
Anime Army.jpg
"YOU'RE WAIFU A SHIT, FISH-FUCKER!"
"NO U YOU HORSE-LOVING FAGGET!"

If WW3 breaks out any time soon you're gonna see a lot of Megumin nose art on Air Force planes, given a shared fondness for Explosions. Same with Mr. Torgue, at least for the faggots.
 
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