You hear the word grift in regards to negative coverage of media far more often than in positive coverage. A lot of these people popped up when there was still a strong positivity bubble around a lot of this shit. There were far more people sweeping for the Star Wars sequels than attacking them. The criticism against them back then was that they were pedantic autists and butthurt fanboys who need to be more accepting of the slop. The grifter accusations started popping up when the media landscape became so rancid that mainstream audiences started dropping out and publicly voicing that they think a lot of modern releases are shit. Mauler goes over all his opinions in pretty minute detail. Making 12 hours of edited video that pull shots the actual movie in question, various positive or negative discussions around that movie, and any other misc. film that may be relevant is a bad way to grift. It requires a fuckton of editing and research. This is especially true if you're going into a lot of detail and pride yourself on objectivity. You're going to have people scouring through your vids looking for any mistakes. Before whatever breadtuber or twitter post blew the term 'grifter' up, I had always heard it used in a way that implied dishonesty. It doesn't seem to have much of a definition anymore. Just a pejorative for online figures who give opinions on things. I truly believe that E;R does not like Legend of Korra. I don't think he's putting that on.
