I did think it was interesting they announced the new iPads would have an A-series chip instead of the M1 like the current iPad Pro has. I think it makes sense to continue to have a separate chip line for the iOS stuff. But whatever.
The only functional difference between the A-series and M-series chips is the way that they are marketed. M1 is basically a tweaked A14.
When the Apple Silicon Macs were getting
hyyyype, it made sense to say "You know that
awesome new chip we put in our computers? It's now in our iPads too" when in reality the situation was the reverse –
Macs are now using
iPad chips, but hey, "Your fancy new laptop is now using a chip made for a toy computer" would have been a much harder sell for Mac users.
I do find it interesting, now that the iPad Mini has the 2018 Pro design with the Pencil and USB-C port, how they
also gave a spec bump to the the iPad-without-a-name while changing nothing else about its design. Since they only went one generation forward (A12 to A13, in contrast to the Mini, which got A15), I'm assuming this was discussed internally as the minimum viable upgrade to avoid having to discontinue the product entirely.
This also makes it the only remaining iPad with a headphone jack (RIP) and a Lightning port (good riddance). But since Apple don't keep their old products around for legacy ports, I assume its only purpose in the lineup is to be cheap (or at least cheap
er than the Air and Mini).
They really made a point to sell us on the capability of iPads (such as by giving them USB-C ports), while also emphasising their portability (dreaming up all sorts of scenarios in which surgeons and pilots might need to use them) - but in spite of this, I've noticed it's a lot like certain other device that Apple sells.
And I suspect the only reason they haven't stuck a USB-C port on the iPhone (and probably the reason it's probably never going to get one) is because it would make people realise their phone does almost anything an iPad can do, and there would no longer be a reason to buy both.
Apple is promoting the fuck out of their iPad (allowing it to cannibalise Mac, but
not allowing iPhone to cannibalise iPad) because it's the one market where they are still the dominant player. And so, the bigger the tablet market becomes, the bigger their advantage overall. If they could just manage to usher in a little more of the promised post-PC utopia where everyone uses an tablet with a locked down OS instead of a far more practical laptop, they might just be able to expand their profits for at least another year or two.
Because when a company becomes this big, their main problem is that they aren't able to
keep growing. And Apple is running out of markets it hasn't already reached saturation in. iPads are the one they're bettng on. It's either that or fitness videos, and I know which one I'd choose.