I don't get why some people, especially on reddit are getting so assmad about it making tons of money, it's a well animated Shonen that's being smart for once and releasing the conclusion in theaters. Imagine if Dragon Ball Z did that back in the day instead of having a bunch of filler crap as the movies, it would've smashed records too.
Demon Slayer, along with shows like Jujutsu Kaisen and Spy x Family, falls into what some call the “COVID anime” trend—series that became massively popular during the pandemic, largely because they were accessible and everywhere, not necessarily because they offered anything deeply lasting. They’re fun in the moment, but not especially memorable once the hype fades.
That doesn’t mean
Demon Slayer is bad. In fact, part of its success is how straightforward it is. It’s easy to follow, visually stunning, and appeals to a wide range of people—from kids to older folks who don’t usually watch anime. In Japan, that simplicity is actually one of its biggest strengths.
Still, it’s a bit overwhelming how something so by-the-numbers became
the mainstream hit. Compare it to something like
Attack on Titan, which felt like a true cultural phenomenon. People who didn’t even watch anime were following the story, discussing the characters, and getting into manga because of it. It had reach, impact, and staying power.
Demon Slayer, on the other hand, mostly pulls in fans who are just into
Demon Slayer—the ripple effect is smaller.
On top of that, the way
Demon Slayer is marketed has rubbed some people the wrong way. The series ended years ago, but Sony has been stretching out the finale to keep cashing in. It feels more like they’re selling hype than content. It’s similar to what we saw with stuff like
K-Pop Demon Hunters—a forgettable product designed to hit all the trendy beats, then sold based on how many records it breaks rather than the actual quality. And in the West,
Demon Slayer gets strategic releases in quiet months to make it seem like a box office hit, even when competition is low.
TL;DR: Demon Slayer isn’t bad. It’s just a clear example of how modern marketing and fandom can inflate something decent into something exhausting—where success feels more about being seen watching it than actually enjoying it.