Business A message to our community - MSNBC's death rattle.

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A message to our community (archive)
We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor.



By: MSNBC
Published:
August 18th, 2025 at 1:40 PM UTC

Later this year, MSNBC will take on a new name: My Source News Opinion World (MS NOW).

This name further underscores our mission: to serve as your destination for breaking news and thoughtful analysis and remain the home for the perspectives that you’ve relied on for nearly 30 years.

For our viewers who have watched us for decades, it may be hard to imagine this network by any other name. We understand. But our promise to you remains as it always has. You know who we are, and what we do.

The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — whether that’s as you’re having a cup of coffee getting ready for the day ahead, seeking answers during breaking news moments, going deeper on the day’s headlines in the evenings, or discussing the week’s biggest stories on the weekends.

You might be wondering, why is this change happening? As part of our move to a new media company, VERSANT — which also includes CNBC, Golf Channel, GolfNow, and SportsEngine — we’ll no longer be part of NBCUniversal and NBC News. This gives us the freedom to chart our own path forward, and we’re excited about where it’s headed.

In fact, we’ve been growing. In the past few months, we’ve welcomed Pulitzer, Emmy, Murrow, and Peabody award-winning journalists into our newsroom, and have been recruiting for nearly 100 new roles. At a time when so many newsrooms are shrinking, we’re investing in more reporting, more coverage, and more ways to serve you.

Regardless of our name, our commitment to this community remains as strong as it’s ever been and in the months ahead we will unveil new ways to connect with you directly.

We will continue to cover the day’s news, ask the questions that matter most, and share how it impacts you, without fear or favor.

As Rachel often reminds us all … watch this space.
 
Comcast: this brand is too toxic to associate with NBC but we can't get rid of the channel because then we'll lose carriage on other services

*changes name*
 
The old news stations have 5-10 years before the boomers are mostly deceased and thus their primary audience is gone. No amount of trying to look like a streaming service will change that.
 
A name change is a death rattle? OP = faggot.
Care to put your money where your mouth is, faggot?
2200 EST, 09/28/2025, 4210 Wolfetown Rd, Cherokee, NC 28719
Bring as many of your cowardly friends as you want; I'll go to prison, but all of you will go to the morgue.
 
1756412495714.webp
 
A name change is a death rattle? OP = faggot.
Legacy cable news was in on the USAID money and have been increasing desperate since it was cut. Do you legitimately believe that TV stations like these are still keeping themselves afloat with a dying audience? Even Fox, which is doing better than the left leaning ones, pales in ratings to what some fag on the internets Youtube videos can rake in.
 
Legacy cable news was in on the USAID money and have been increasing desperate since it was cut. Do you legitimately believe that TV stations like these are still keeping themselves afloat with a dying audience? Even Fox, which is doing better than the left leaning ones, pales in ratings to what some fag on the internets Youtube videos can rake in.
I can remember when "the news" in general? As in pick a program? Any show, any network? Would have an audience in the millions. One that "only" could pull 500K viewers was a failure.

Nowadays, these places would kill for that..... and at worst? They pull about the same as a capacity crowd at a football stadium, across the WHOLE country.

They know the audience isn't there to support them, so the hard turn to politics was an attempt to get noticed, by either some rich lefty Patron who'd buy them out and make them his own personal propaganda network, or? Get federal funding to prevent the public from "losing" the TV news, because not everyone uses the internet! Not everyone has a phone!
 
I always kind of thought it was the Microsoft part that made it shit. NBC news itself isn't the worst. I prefer it over CBS and ABC, anyway. (Antenna fag, feel free to correct me.)
I seem to remember it was more conservative back when MS was involved but it got obliterated by Fox and CNN and had to restructure itself as liberal to attract a niche audience.

As an antenna fag myself I think it varies wildly depending on what your local station is. E.g. in Los Angeles Fox’s local station suffers from crazy TDS while NBC is pretty neutral.

ABC really went off the deep end with Trump. I think because of Disney riding the woke’s train.
 
More like "My Opinions are the right ones and you're a Nazi if you disagree", but MYOATROAYANIYD sounded too much like a pill for heart disease.
 
I always kind of thought it was the Microsoft part that made it shit. NBC news itself isn't the worst. I prefer it over CBS and ABC, anyway. (Antenna fag, feel free to correct me.)

Microsoft divested itself from the channel in 2005, and before that point they had programs hosted by conservatives, including Pat Buchanan. The hard swing left and hiring of politicows like Olbermann and Cenk the Horse Fucker wasn't until it became popular to admit W was retarded, around the same time.
 
Whose contract will be cut first? Rachel Maddow or Joe Scarburough? I can't see how they can afford both of them.

Dead Network Walking!
 
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