Eh, newspapers have historically (for the most part) separated their reporting from their editorials. It's only in this "fake news" and "post fact" era (scary imo) that the line is becoming blurred. Papers on both sides of the aisle, like the NYTs and WSJ have, for the most part, maintained the integrity of their news reporting as separate from their editorials.
From a casual perspective Wu comes across as somebody fairly important so it's no surprise that she gets publicity. It is surprising though how long she has managed to maintain the charade and the media certainly takes some blame for that.