It's a very familiar pattern. SJWs find a scene/fandom/etc that is quite active; they infect it and start pushing their agenda, existing members who argue are shouted down so they leave. Now they have a large vehicle to push their agenda until it starts to run out of money and it either attempts to turn things around or it fails completely. Then the SJWs move onto the next thing since their current one can no longer provide them with what they want. I'm quite surprised they have been able to keep doing this to whatever they want for so long now.
But this year has seen more and more attempts to pander to the SJW market only to not make any money. As so many people in this thread have pointed out, SJWs either don't have money to spend or expect to be given what they want for free. They are not a big market and certainly not a good market since they turn on you almost instantly for the tiniest thing like a psychopath. Listening to a loud minority at the peril of your regular customers is simply not good business and I expect that these companies have misinterpreted the volume of these people with the size of their numbers. Or that they will behave like normal customers in buying what they ask for. So much for that.
I really hope this is finally the start of the decline of all this SJW nonsense. These people do it for attention and the feeling of power over others. But if companies pander to them, only to lose lots of money or go out of business, this will show others that the SJWs are not worth pursuing. Then companies stop listening to them as they aren't worth it. SJWs are like children not getting their way. First they demand something and when they don't get it, they start to stomp their foot, cry and make a scene. But if this doesn't work, then they stop and will have to try another way. We've been terrorised by these children in adult bodies, screaming insane bullshit at us for far too long. The sooner they finally stop getting their way, the sooner it will die off.