One point I would add is that now the almost-immediate outing of Cebulski's Japanese alias shenanigans makes complete sense now, as it took him less than a month to BTFO nearly all the moronic titles like a normal person doing their job. The SJW wing was simply trying to set him up as the bad guy before those decisions took effect.
Also, this thread doesn't cover the changes that didn't involve cancellations, like the moronic Dan Slott being removed from Amazing Spider-Man for example.
Squirrel Girl? Domino? The Runaways?
From what I know, The Runaways was almost always under threat of cancellation, that's the reason the plot was moving like a rocket.
Only the TPB sales managed to keep it going this far.
That's because the X-Men got railroaded hard due to the MCU rising in popularity, which coincidentally, was around the same time the SJW thing really began to take off. There's plenty of conspiracy theories, but the most popular one being that Ike Perlmutter forced that intentionally to mess with Fox over a pissbaby slapfight over movies. But nothing has ever been 100% confirmed.
Either way, the X-Men's message is kind of moot at this point. It's always been an allegory for some kind of civil rights issue even from Racism, sexism, homophobia (complete with an AIDS-esque allegory called the Legacy Virus), etc. But when you have a dozen plus comics trying to parrot similar messages, well, the X-Men became kind of redundant or obsolete.
Actually, those rumors are true, look around and tell me how many new X-Men characters have been created in the last 5-7 years? Almost none, because apparently Perlmutter ordered them to not create new content that can be utilized by Fox in their movies, since they held the rights to all X-Men characters. He also tried to push the Inhumans as a replacement, which was crowned by arguably the worst TV series of this year
of the same name.
The problem to somewhat solve this would be to introduce the "niche" character for a good year or two via other more popular lines, make them a sidekick or what have you for a while, give them a storyline and let them develop and "mentor" under one of the better stables and really develop as a character, heck, even get them wearing and "standing in" for the big hitter at times as they try and grow.
Then have them finally branch out with their own identity give them a new neighbourhood of town/city to patrol (I'd love to see a more rural superhero having to bounce around stopping disasters in the Midwest and how exhausting that would be, for example).
Oh, wait, I just described
Dick Grayson didn't I?
The inherent problem here is that you will get people who complain about those woke queer POC characters always being under the white man.
Though I would second that suggestion only for the deluge of salt we'll get: "REEEE Batman is mansplaining and it's problematic"
Thing is: it would be perfectly fine to also pander to loud-mouthed SJWs with some of their comics.
However what Marvel obvioulsy didn't realize, no matter how clear the signs and how often it already happened: Loudmouthed Tumblr-Spergs are not a massive market.
They are a niche. Again: Catering to a niche with a part of your stuff isn't a bad business decision.
Where this shit all fell apart spectacularly, was when they decided to pander to SJWs with everything they did. That niche is nowhere near big enough to be profitable that way, and when every brand you put out is some gender-special brown skinned muslim Mary Sue, you will lose a fuckton of sales.
Not only will you piss off all those long-time fans, but your products will also start to cannibalize one another, since SJW will (at best) buy a couple of series - not all of them.
They could have had around 3-4 titles catering to that crowd and found some decent success, eventually paving the way for more, but SJWs are always about attaining big influence ASAP, and will always try to find their way to the top-shelf stuff.
You'd get idiots claiming the characters are being patronized. If they aren't immediately good at everything and shown punching Hitler by issue 2, then it's a lost cause.
I am not a believer in giving LGBT/POC content in comics brownie points just for having LGBT/POC content at all. I also don't trust an entity like Marvel to be able to pull off a nuanced character like that.
If you want good LGBT/POC characters, read Love and Rockets. Or don't, since it's written by a man who hasn't started his HRT yet.
To me, SJWs do the worst kind of service to those characters, since they trivialize their everyday struggles in favor of "empowerment".
All I can say is
Face it, the books did not sell. The people they were made to appease don't care about comics. They just want their SJW ideology inserted into anything and everything people love because feelings and muh diversity.
Don't complain about cancellations if you never supported the comics in the first place. You'd think that these people would buy them since they are the ones that wanted to be pandered to in the first place. They don't seem to understand how this works. If no one buys the comics they will be canceled because they aren't making any profit.
"B-But, I retweeted so many Twitter threads!"
One thing that needs to be mentioned is the absolute lack of care those people had for their jobs, there were multiple instances where a book would launch or release new issues, and its creators wouldn't even boost it on their blue-checkmark accounts, instead tweeting about Trump or whatever, in some cases, they professed to not even knowing when those books would hit the shelves! The only way you can understand such incompetence is by realizing that those people were contented by simply being on those books and mangling those characters to fit their political views.
In other words, failure is an inevitability with SJWs at the helm.