Nintendo has announced that the Switch 2 will be going up in price globally, with Nintendo Switch Online also receiving a price hike in Japan.
Hardware price revisions are effective from 25th May 2026 in Japan and 1st September in Western markets. Nintendo states that the changes are due to "changes in market conditions" and the "global business outlook".
"We sincerely apologize for the impact these price revisions may have on our customers and other stakeholders, and we deeply appreciate your understanding."
The changes affect all Switch models in Japan, but only Switch 2 in the West. So without further ado, here are the hardware pricing changes:
We contacted Nintendo to confirm UK pricing and were told the following:
"The revised price of Nintendo Switch 2 on My Nintendo Store in other European currencies will be shared at a later date."
Here's a look at how much Nintendo Switch Online is going up in Japan, effective from 1st July 2026. Nintendo has also confirmed that changes will soon be applied to South Korea, but it has not provided specific details.
Additionally, prices on Japan-only playing cards and Hanafuda/Kabufuda cards will also increase on 25th May.
So there you have it! We all expected it, and it's safe to say we all feared it, but it will now soon be a reality.
How this will affect Nintendo's sales of the Switch 2 going forward is unclear, but we'll keep an eye on any developments going forward.
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Let's say 100 yen "feels like" 1 dollar. Because it makes the math easy, and because they have 100 yen stores the way we used to have $1 stores. Its a standard intro value. I think it also used to be rule of thumb among weebs when purchasing weeb merch, pre-wu-flu.
But more recently the exchange rate is closer to $2 for 300 yen. A dollar to us is 50% more yen to them.
If he actually got paid in USD, that's a 50% raise over time just for using USD. If he got paid in JPY, that's more complicated because his actual salary could go up while the USD metric goes down. Could be getting richer in reality and poorer on paper.
Either way, I suspect that $2.5M would already go pretty far in the US (assuming he doesn't demand to live somewhere stupid with mandatory in house servants and security like a mini village). And if he lives in Japan like the CEO of a Japanese company should, it should go even further than that.
Maybe it's just me but I don't trust market cap and so far, this has given me decent long term results.
Market cap seems to me to all be speculation, it's not based on anything but "well, it might be worth this much because the other people who currently own big portions of the company say it is worth this much".
Market cap is only good for short term investments and I tend not to do that aside from a few instances when I needed to make a quick buck which is what this whole share split thing was about really. I like stable stocks that I can buy and then sit on them for 20 years while the growth outpaces inflation so that when I'm 60, I can retire comfortably with a few millions.
Like I've said, I think what the share split did was invite a bunch of people who don't give a fuck about the long term wellbeing of Nintendo and it will hurt them in the future.
Customers > investors.
Maybe I'm wrong on this but like I've said, it's been beneficial to me so far.
Feel free to disagree and provide counterarguments, I like to be proven wrong because it increases my knowledge.
OK then, genius, explain to me why looking at market value isn't better than looking at market cap.
Because market cap is often artificially inflated.
Enron is the biggest example of this.
It's also how Jordan Belford used to make money before he got caught.
Why not? Nintendo fanboys will just consoom anyways, and Nintendo knows it. They're the only console doing well, and the only major publisher that isn't crashing and burning too, so they get to set the rules. They will keep fucking their customers like cheap whores until there are financial consequences so incredibly severe that they simply can not sustain themselves.
Anyone blaming "Muh Tarrifs" or the Iran bombings for this is actually fucking retarded. All three companies were going to raise prices on shit eventually. It's just they had a convenient scapegoat this time around.
Why not? Nintendo fanboys will just consoom anyways, and Nintendo knows it. They're the only console doing well, and the only major publisher that isn't crashing and burning too, so they get to set the rules. They will keep fucking their customers like cheap whores until there are financial consequences so incredibly severe that they simply can not sustain themselves.
They already got just about 20 million Switch 2s out there in less than a year, well past thier biggest home console failure (The Wii U) and just behind thier second biggest home console failure (the GameCube. It's purely consoomers buying this thing simply because the Switch branding is that strong vs Playstation and Xbox, and as long as they cling onto exclusives, the consoomers will keep consooming, even when better games outside the Nintendo banner exist.
I can't believe the switch 2 didn't have a single good launch title and there's not a single game worth buying it for even now. All game companies are just lazy and have largely given up on anything except for bleeding retards dry.
Personally as a switch 1 owner I realize now that I was mainly suckered into buying it to play super mario odyssey, which don't get me wrong is a good game, but a system needs to have more than 1 or 2 good games to really be a good purchase. A few more good games have come out since then but not enough IMO.
Unlike that console, the switch 2 has nothing that got my attention in the same way. I kind of want to play DK Bananza but not enough to buy a whole console.
Ever since the N64, unofficial Nintendo policy has been that each Nintendo console has about 5-6 tentpole first party IP games spread out over the life of the system (most IPs getting only one game per system) and everything else is either third party if you are lucky, indie, or some new franchise Nintendo shits out that they don't think will be big but ends up being a massive big titted hit ala Mario Party or Animal Crossing and gets slotted into future first party IP release slots in the next gen release schedule
Price hikes across the board, nobody hiring my ass, atrocious decade so far, somehow worse than the last.
I looked into the hikes and it's even shit like nintendo's CARDS. Saw several nintendo game people on youtube thinking "oh does that mean pokemon cards? I don't care about that" Somehow not remembering that Nintendo was originally a playing card company and the shit literally saying playing cards and hanafuda cards spoecifically. These peopel are supposedly nintendo superfans and they don't even know BASIC TRIVIA ABOUT THE FUCKING COMPANY ANYMORE. performative, fake ass world.
Personally as a switch 1 owner I realize now that I was mainly suckered into buying it to play super mario odyssey, which don't get me wrong is a good game, but a system needs to have more than 1 or 2 good games to really be a good purchase. A few more good games have come out since then but not enough IMO.
Unlike that console, the switch 2 has nothing that got my attention in the same way. I kind of want to play DK Bananza but not enough to buy a whole console.
Switch 1 has a fuckload of decent ports of third party games and original new games that aren't always exclusives. I actually have a backlog of games I need to play on the switch yet despite getting switch 2 at launch due to a family member being conveniently in a store when they released it and feeling generous I have never fully went to go set it up, especially after finding out about how if you set up your account on it it'll try and push you into deleting all your switch 1 game data remotely or some wacky shit. Can't have shit in current year eternal if that's legit and I'm not misremembering. Games are also too expensive all I got for it are mario kart world (family member got it with the thing because only game available) and kirby air riders (gift from other relative for christmas)
it seems switch 2's 3d mario is donkey king bonanza because it was made by the guys that did odyssey IIRC.
Gay stock chat aside, the Switch 2 is probably the worst console Nintendo has launched. Yes, even worse than the Wii U, in my opinion. It’s just a Switch with more horsepower, but it’s been out for a year and there are still no fucking games for it (Mario Kart World was awful, the DK game was really bad), and there don’t appear to be any decent ones on the horizon. There is no reason to pick up a Switch 2 over a Steam Deck or other flavor handheld gaming PC, especially after the price hike.
The Wii U was a piece of shit, but it was at least interesting.
'they totally didn't use the tariffs as an excuse to gouge customers!'
'they totally will give us a discount when they get the tariffs back!'
'it's just rough out there for everyone because of Drumpf, i won't stop being a nintendrone when they raise the prices for no reason!'
As a Switch 2 owner, I don’t think this is going to go well for Nintendo.
Here in Australia. EB Games have already done $70 discounts on the Switch 2. Yes, a console that released LESS THAN A YEAR AGO is already being discounted!
If Australian retailers were struggling to sell it at the launch price, how the fuck are they going to sell at a HIGHER price?
It's actually inconceivable how you could think there's just an "implode company by 90%" button on people's desks and that they'd just randomly press it.
I think you people are way too harsh on Nintendo. $50 is nothing when you consider the amazing lineup of exclusives available on the platform. That's better than Playstation 5, which has been on the market for a few years now. Man I love console video gaming in 2026, it's everything I imagined it would be when I was growing up and looking at consoles like PS2 and Wii.
