In his video where he was sperging out about comments and promising to stick to a schedule for the 20th time, he mentioned that he likes doing his movie/tv reviews because, unlike his gaming reviews, he can just throw the camera on and record himself talking. I think he even said in the video that those types of reviews take almost no effort, compared to his video game reviews. If you've never watched any of his movie reviews before, trust me, the lack of effort shows.
I only ever watched a few of his movie reviews, or those stupid 20 minute long videos talking about a 30 second trailer, but they were bad. I'm sure there were commenters bitching about him not doing game reviews or whatever, but from what I understand most of the hate just came from the fact that the reviews were bad, which goes back to the no effort thing. Some people can pull off the unscripted v-log style video quite well, and I think it's pretty clear that Joe is trying to emulate Brad's Midnight Screening success, but he just can't pull it off.
The actual content is just most of the time, really, really dumb. A lot of things just go over Joe's head, and sometimes he just jumps to the weirdest conclusions that fall apart if you logically think about things for a second. He's the type of guy who looks at "this movie or game is really about X" theory videos and actually believes them, and he contributes basically that same level of quality whenever he tries to make predictions about things.
