It doesn't take bribes to realize that comparing the very best Gripen deals in history to current lots of F-35A are leaving you with a similar price-per-plane for an objectively less capable aircraft. Lockheed Martin didn't do that through pure kike games, the timing of Gripen being iced out by the end of the cold war, which you yourself mention, was also required. But maybe part of it was also SAAB and the Finnish govt not reading the writing on the wall and accepting that Gripen E/F was never going to get much play by trying to have one foot in both the high end and low end markets; larger militaries under larger economies were not interested in committing to a lower standard of technology at a similar price-point, and the truly desperate MiG-and-Su-replacers were always able to look at F-16s with similar costs to operate and potentially $15m cheaper per than the cheapest Gripens in history.