Having watched this as a child, a lot of the videos follow the formula of a new fruit showing up in the kitchen, whom Orange then purposefully annoys until they're provoked into insulting or threatening him, to which he then does the equivalent of calling on the wrath of God to brutally murder this fruit, famously by yelling "KNIFE!", but they also get blended, smashed, cooked alive, have their insides scooped out and so much more. What does he do in response to this, to these beings who, like him, possess the faculties to think and feel, they have families, histories, hopes and dreams... does it phase him at all? No. He laughs at their pain filled screams and their cries for mercy, often to the horror of the other fruits around him, who throughout the channel become increasingly desensitised to these violent displays, and often ends with a punchline about the manner in which the fruit has perished.
There's one episode I recall that I found a little horrifying as a child, it was a parody of a horror movie called "The Ring". In the ending, 3 humans. two men and a woman, are turned into onion rings. As the Annoying Orange makes jokes about their misfortune, the girl screams as her dog unknowingly takes her off the table and eats her. As the 3 scream in abject horror, Orange cackles like a child at a cartoon.
My case-in point? The Annoying Orange is an evil laughing psychopath. He is not the being you want representing your movement, let alone a movement based around "being compassionate".
EDIT: Grammar corrections.