As long as DEI remains popular and expected in Corporate America, Mr. Dimon will be sure to include it in JPM/Chase's business practices. I'd wager 500 quatloos your nearest Chase branch currently has poster ads for mortgages, loans, and CDs that all feature minority individuals or families exclusively and you won't find a single white person in them any time soon. In the past, idle ATMs have displayed messages about Black History and Pride Month.
The reason banks are doing this is the hope that minorities will take out loans when, previously, they would not. Also, previously, these companies did not see a potential loss in value for their brand by wishing their customers a Happy Black History/Pride Month. They were sold the idea by woke advertisers that it improves relations with minorities and white people can't say anything about it or else they're evil racist bigots, and you don't want them as customers do you? Except now people are tired of the woke shit. Many people, including the minorities these companies hoped to appeal to, now see DEI as hokey, insincere, or flat out exploitive. Companies will still try to attract non-white-male customers, but they will have to get smart about it.
If you're a black man from a family that thinks major corporations are out to fuck you because you're a black man, and then you default on a loan (rightly or wrongly), you will feel you've been had. Took. Hoodwinked. Bamboozled. Led astray. Run amok, even. Enough black people think like that and now the bank that tries selling a rose-colored dream to black people will have to deal with angry black people. Throw a bunch of black people into the mix who play stupid games and win stupid prizes and you have a branding issue. Marketers will always try to do something new, but I don't think these DEI strategies will stand the test of time. They are way too blunt, it's a complete Ponzi scheme, and many corporations are wising up to it.
When a DEI consultant costs six figures and there are zero metrics proving their effectiveness, only the biggest retards will continue to employ them. Bud Light still has not recovered from the tranny drama and other companies took heed, believe it or not.
The only reason to keep DEI in place with a new name is to make it more palatable for opponents who don't realize its still being used but with a different name/acronym. It's Dimon's way to appeal to the current administration ("We will minimize DEI") while doing what keeps the shareholders happy ("It will still be here, just under a different name").
I agree with this to some extent. My point is that people like Dimon will always go whichever way the wind is blowing, but I do not agree that DEI as A Thing™ is eternal or assured. People are getting tired of it, including the people it's trying to appeal to.
