One Tech Tip: How to get started with Bluesky

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FILE - The app for Bluesky is shown on a mobile phone, left, and on a laptop screen on June 2, 2023, in New York. (AP Photo/Richard Drew, File)
By KELVIN CHAN
Updated 9:00 AM UTC, November 21, 2024

LONDON (AP) — Looking for a new social media platform because X, Threads and Mastodon just aren’t cutting it? You could try Bluesky.

People seeking to avoid chaos, noise and political bluster in the aftermath of the U.S. elections are noticing a different mood on the Bluesky social platform, where the vibe is seemingly welcoming and there are noticeably fewer trolls.

The site announced it had rapidly added more than a million new users in the week after Election Day, and has emerged as one of the fastest growing rivals to Elon Musk’s X and similar platforms.

If you’re tempted to check out the new space, here’s a guide on how Bluesky works:
Getting started

Maybe you’re not ready to commit to adding yet another social media account. No problem — you can still look around on Bluesky without signing up because all posts and profiles are public.

You might get a sense of deja vu because the platform’s look and feel are very similar to X. That should be no surprise because Twitter co-founder Jack Dorsey was an early Bluesky champion. (Dorsey’s no longer involved with Bluesky, which is owned and run by its executive team as a public benefit corporation.)

If you take the plunge and get an account, you’ll need a username. You’ll notice Bluesky handles are a little bit different because they end by default in the site’s domain, .bsky.social.

You can personalize your handle to make it more memorable, by using your own website’s domain or buying a custom one through Bluesky. But it might not be something most newbie users need or want to do right away.

How do I find interesting people?

Bluesky boasts that it gives users “algorithmic choice” to tailor the content they’re shown instead of leaving it up to the whims of a centralized system.
“Our online experience doesn’t have to depend on billionaires unilaterally making decisions over what we see,” it says.

What it means is that you can follow custom feeds set up by other users, or design your own. If you tap #Feeds in the menu on the left, you’ll see some default offerings like Cat Pics and Gardening. My Bangers is a list of your most popular posts by likes and Catch Up shows the site’s most popular posts from the past 24 hours. You can find more by doing a search and tapping the Feeds button.
There’s also the usual “Discover” feed of suggested posts and a chronological feed of accounts that you follow.

To help new users settle in, Bluesky has starter packs of recommended feeds and accounts to follow, which anyone can create and share. They don’t show up in Bluesky’s search results but can be found in directories online.

Or someone might share one with you. After I signed up, a colleague pointed me to one for major news outlets. There are tens of thousands of starter packs, ranging from broadly appealing topics like Taylor Swift to niche interests like cargo bikes or U.K. comedians. You can follow the whole pack or scroll down the list to choose individual accounts.

What about people you followed on X? There’s a browser extension tool called Sky Follower Bridge that will help you find X users who’ve migrated to Bluesky. But check before clicking the follow button to make sure it’s not a different user using the same display name or handle.

How to post

Ready to join the conversation? You can write posts or reply to others but keep it short because there’s a limit of 300 characters — 20 more than on X. You can also upload photos and videos, though videos can’t be longer than 60 seconds. GIFs and emojis are, of course, available too.

You can still @ people by typing in their username, like posts by tapping a heart icon or use hashtags to highlight a theme. Bluesky has added a menu to hashtags, so when you click on one you’ll get different options for seeing, or muting, posts on that topic.

What about trolls?

Bluesky’s decentralization ethos extends to the content control options it offers.

For starters, users can choose in their settings menu whether to see replies, reposts or quote posts in their feed. Specific words or tags can be muted temporarily, or forever, while accounts can be muted or blocked individually, or in bulk by adding them a moderation list. You can even fine tune the level of adult content that shows up in your feed.

Bluesky has a team of content moderators to police the site for material that’s illegal or breaks the rules. But it’s also taking a different approach by open sourcing its content moderation system in an attempt to resolve problems with traditional moderation services which it says “lack transparency and user control.”

So, individuals or groups can set up their own content filters, or labelers, that go beyond what Bluesky offers. These labelers can be used to categorize content or users, which can then be blocked or hidden. But they could also be used for informational or creative purposes, like curating or verifying content.

There are labelers to identify images generated by artificial intelligence or to fact check news posts. You can find lists of labelers online. After I subscribed to a U.S. politics labeler, some posts in my feeds were flagged “!Donald Trump” or “!Democrat politician” and hidden unless I click Show.
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Follow Kelvin Chan on Bluesky
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Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.
 
People laughing at musk losing money on twitter; I wonder what the economic value of having control of the platform is in terms of propaganda and political/social influence?
It was a decisive moment of change.
 
People laughing at musk losing money on twitter; I wonder what the economic value of having control of the platform is in terms of propaganda and political/social influence?
It was a decisive moment of change.
This is why reddit still has the lights on, supposedly. Seems very mismanaged in my opinion though.
 
People laughing at musk losing money on twitter; I wonder what the economic value of having control of the platform is in terms of propaganda and political/social influence?
It was a decisive moment of change.
I have no idea what their business-model is even supposed to be.
They have said they won't implement ads, how are they paying operating costs?
 
People laughing at musk losing money on twitter; I wonder what the economic value of having control of the platform is in terms of propaganda and political/social influence?
It was a decisive moment of change.
Enormous, although the main value was complete control over all relevant social media platforms. Once there is a leak, information control and censorship are no longer total. No wonder they have been seething about it ever since. That's the problem with their faggy app too. It can be an effective place to corral in the loonies, but as long as they can't spike or subvert Twitter, there will always be a large hole in their net where alternate views can spread and find a fertile ground.
 
I have no idea what their business-model is even supposed to be.
They have said they won't implement ads, how are they paying operating costs?
How expensive can twitter even be to run? Once the fat was trimmed, surely it doesn’t need a massive team? If it’s a few million a year, fuck it, the average billionaire probably spends more than that on socks and hush money for hookers.
This is why reddit still has the lights on, supposedly. Seems very mismanaged in my opinion though.
Yeah I think so. Reddit jannies do it for free I think (no idea, only time I see Reddit is screenshots on here) so the costs are whatever it takes to keep the servers up or whatever. It can’t be that much
Both platforms are social control/engineering projects, as I think is almost all social media. FB certainly is. The value isn’t monetary and direct, it’s in the social engineering (which has financial benefits too ofc.)
 
If you’re tempted to check out the new space, here’s a guide on how Bluesky works:
Getting started
Step 1: Give yourself a shitty haircut.
Step 2: Destroy all existing relationships with friends and family. If you have a job, quit.
Step 3: Buy programmer socks and damage reproductive organs.
Step 4: ????
Step 5: Welcome to Bluesky.
 
lmao how much did they pay for the AP to astroturf this, I wonder.
>AP is a newspaper
>on the internet
>they do it for free
>they take their "job" very seriously
>they do it because it is the only amount of power & control they will ever divert from X in their pathetic lives
>they shill bluesky because of threads they don't like on X, because whenever they get upset they have an asthma attack
>they shill bluesky because running stories on X interferes with the large backlog of little girl chinese cartoons they still have to watch
>they will never have a real job
>they will never move to a better readership market
>they will never be back at a healthy revenue
>they will never know how to investigate anything besides the irrelevant goings-on of a handful of troons
>they will never have a girlfriend
>they will never have any friends
 
“Our online experience doesn’t have to depend on billionaires unilaterally making decisions over what we see,” it says.
Funny, old Twitter was also funded by billionaires. I guess the former Blue Checkmark elite had no problem with this (some of them had to pay thousands to some random Twitter engineer to get the prestigious blue tick).
As for the "bad people" making decisions over what we see, during Jack's reign those were made by the US Government and the activists.
 
How expensive can twitter even be to run? Once the fat was trimmed, surely it doesn’t need a massive team? If it’s a few million a year, fuck it, the average billionaire probably spends more than that on socks and hush money for hookers.

Yeah I think so. Reddit jannies do it for free I think (no idea, only time I see Reddit is screenshots on here) so the costs are whatever it takes to keep the servers up or whatever. It can’t be that much
Both platforms are social control/engineering projects, as I think is almost all social media. FB certainly is. The value isn’t monetary and direct, it’s in the social engineering (which has financial benefits too ofc.)
One can make the case that a social media platform as large as Twitter simply needs at least a few hundred staff minimum to run their data centres, engineering/programing teams and the associated support staff (HR, legal, marketing(lul)). Past a certain scale, things just get expensive, and you pretty much need top tier bespoke solutions to accomodate the bandwidth usage. I won't be surprised if the costs run up to a few hundred millions a year minimum, and that's without national governments going around trying to assfuck you for not complying with their rules (Turkey, Brazil).
 
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