Her merch is being released soon, I guess. Of all the wtf about these photo choices, the pants give me the biggest wtf of all
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This elder millennial knows joggers are NOT what the gen z or alpha kids want, right? And they certainly don't want the style of pants their moms wear. And they definitely don't want mom pants with photos of some obscenely fat nobody plastered all over them. They might buy them ironically if a big TikTok star was the seller.
She failed bigly the last time she tried launching a micro-line of clothing with her visage plastered all over it - the items were discounted to fire sale prices within a week of launch.
Tess is probably fondly recalling her one big, successful scam selling "eff your beauty standards" t-shirts circa 2012-14. By the sales numbers gathered from angry customers, she grossed around $125k with costs amounting to around $10k. She and Jolene pre-sold batches of the cheap t-shirts with poorly ironed on patches via Instagram, at $50 per shirt plus shipping and tax. They then neglected to actually make or mail out most of those shirts, with Tess and Jolene blocking anyone who asked where their pre-paid merchandise was or anyone requesting a refund.
It was the t-shirt scandal that first alerted me to Tess as a lolcow. The ridiculous price for the shirts was justified by Tessie's claim that money raised by selling the shirts would be given to domestic violence victims. She used her mom's horrific abuse story to boost sales.
This was a huge problem after Tess signed with Milk Model Management in 2014, who had no warning of this PR disaster. They had already invested a ton of time booking Tess for modeling gigs, television spots, and magazine covers for the next year and more. So then they crafted a crisis management response to the scandal, with a softball interview to launch it where she apologized like a narc (i.e. it wasn't REALLY her fault, guise!) Milk hired a woman to sort out the backlog of orders and issue refunds, and made Tess announce that she had donated $1500 to a local women's shelter.
Tl;dr: Tess is hoping lighting will strike twice, and that she'll have hundreds of thousands rolling in any day now with cheap, drop shipped crap. It is a fool's hope.