A recent story from South Korea.
A typical vapid IG Influncer/Youtuber became popular in South Korea after appearing on a "Love Island" style dating show wearing nothing but brand name stuff all the time.
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Heaps of articles were written about her, what she wears, how she does her makeup, what celebrities are interested in her.
But then a few weeks ago she was cancelled. She deleted all her social media, as well as getting edited out of SK TV shows where she guest starred.
Single's Inferno participant Song Ji-ah to be edited out of MBC's The Manager amidst scandal
What was her crime? Apparently she wasn't a big enough CONSOOMER. Because 20 out of her 500+ piece wardrobe were knock-offs.
She ended up making an apology video after receiving death threats.
https://youtube.com/watch?v=6O5-mt5raCg