Don't believe these lies please.
Remember, this guy is claiming that he routinely gets 1 million views on his radio broadcasts, and yet
none of that seems to be spilling over into his social media? Especially for someone who seems to go around constantly hyping up his own show as much as he does? It's odd.
Also, i'm looking a bit in to this Sobel Promotions place. It seems a little interesting that this 'Barbara Sobel" would so quickly respond, making sure to have a mini rant about how pathetic the Youtube trolls are, no less!
Apparently Nice Guy Eddie is apart of Rainbow Road.fm, which is a 24/7 live LGBT radio station. Alright, so this has got to have like a ton of Facebook likes or something right? Millions of views the Eddie is pulling in, plus whatever else all the other hosts are pulling in, of which there appear to be numerous, that's gotta add up to something right?
At the bottom of the Rainbow Road.fm Schedule page, you'll find this. (text highlighted because it's dark text on a dark background)
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Literally the first thing I noticed about their website is it has autoplaying music, and some dumb smoke video effect thing that is causing a shit ton of lag on my computer. Ya know, the best way to design your website!
www.sobelpromotions.com
Also, this Barbara Sobel, when checking her Wikipedia page, you notice a few issues.......
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Notability issues...few verified citations....major contributor with close connection to subject...remind you of anyone we know?
Anyone else wanna help look through this stuff? I just kind of want to find any kind of stats about listeners. That tiny amount of Facebook likes seems to be a pretty good indicator of their shows lack of listeners already...
I skimmed through the "Sobel Promotions" site. Didn't get any lag from the smoke - but my ears were promptly assaulted by a shitty electro remix of Doctor and the Medics' "Spirit In The Sky"... (The fact Ms Sobel has named her company after herself also sets off an alarm.) Anyway... It seems Sobel maintains eight stations which she uses to promote her artists - and though my first thought was "autoplay", it would appear the stations have solid schedules of real DJs playing music.
Some of them. Skimming these stations' schedules, however, I did notice the same names popping up repeatedly. Nice Guy Eddie's show, it turns out, is broadcast on two Sobel Promotions stations. Rainbow Radio seems to be the main one - taking a look at its site, I found
this rather illuminating...
I also notice that four of these eight stations do not have listed schedules -
those, I suspect, are autoplay and nothing more.
Moving on... Sobel's bio states that she started out publishing fan newsletters and running forums for bands. (Off her own bat, or commissioned by them to do so, I don't know - but I can speculate...) Sobel Promotions has been active since 2010 and as mentioned above, it's essentially in the business of promoting artists, producers etc. - hence the fact so many of the acts on its roster are DJs on its stations. These acts also provide testimonials, which
are enthusiastic. (And I
don't think it's a case of "Derek Savage Syndrome".) According to Sobel's bio, "In 2015, Barbara Sobel was named Promoter Of The Year by Just Circuit Magazine."
I quickly checked out Just Circuit's website. Another promo site (a LGBT one), as far as I can tell. Here's a screenshot of their forum...
...You know, I think I'm starting to get a good general idea of what's going on here. And it isn't anything terrible. The music industry is saturated with artists, producers - and most of all, promoters - trying to make a mark, acquire publicity and so on. In their efforts to do so, they of course tweak the truth in an attempt to make themselves sound as impressive as possible. Sometimes a little, sometimes a lot. The much vaunted claim of "five million listeners"? I have a strong suspicion this refers to the numbers of visits (
not unique listeners) Sobel Promotions' eight stations have between them received since they started broadcasting.* It wouldn't be the first time I've seen a station (or network of stations) pull that stunt, at any rate.
In conclusion: Barbara Sobel is one of a multitude of people trying to make a name for themselves as music promoters. And she's not doing a bad job, all things considered. Seriously needs to work on her own PR skills, though. Nice Guy Eddie is a arrogant loser with a blatant inferiority complex who got the gig 'cause Ms Sobel was looking for DJs prepared to broadcast for free. No shame in
that (99% of the indie music scene is, as Ms Sobel says in her bio, "for the love of music") - but it's
not a guarantee of quality. And for shit sure, it's not Nice Guy Eddie's show that's pulling in dedicated listeners. His fb, YouTube channel and Mixcloud are testament to
that.
* Supposing this to be the case - having checked out the length of time these eight stations have been on air and having done the math, I estimate each of the eight stations as receiving, on average, a thousand listeners a day. (Possibly some stations receive more, some less.) Nothing incredible, sure - but by internet radio standards? Not at all bad either.
