Empowerment fiction (formally escapism or wish fulfilment) has been popular ever since the masses could read. Even before that if you count the old fables. You have a shit life of boring grind, but you can read about great deeds in far away lands. That could be you if only you weren't stuck in your 9-5 and looking after your kids.
Plus, it's fun. You know, that thing we used to have before politics ruined everything?
I think that's why we're seeing so many horny games these days. Right wingers might scoff, calling them coomers, incels, and degenerates, but it's the same idea.
For wokeshit, it's the same but with their politics added. You'll notice how most of them, from Star Wars to capeshit, have a scene where the woke character stands up to their "oppressor", usually punching that sexist guy in the face, destroying the bigot in front of a crowd with a single witty remark, or earning the admiration of all just by existing.
However, there's an unstated major element in most of these works. Their fantasy usually includes oppression of some sort. The trans woman gets cat called by buff chads, fat neckbeards and neo-nazis walk around screaming bigoted things that the masses ignore or agree with, and of course, the president is a Trump stand in. In other words, their fantasy is to be oppressed and fight against it. All without hardship or struggle.