http://www.huffingtonpost.com/entry/skittles-all-white-pride-month_us_5943ffcce4b0f15cd5bae4bc
“As a major advertiser we believe we have a responsibility to use our voice and the power of our brands to do good,” a Wrigley spokesperson told HuffPost in an email. “This campaign allows us to have great fun with our brand while also raising awareness of an important issue.”
Previously, the candy went colorless in June 2016 in conjunction with London Pride’s #OneRainbow campaign. This year, however, some are interpreting the gesture literally. By going all-white, they say, Skittles fail to reflect racial diversity within the queer community.
The criticism comes just days after Philadelphia added two new stripes ― black and brown ― to its rainbow flag to acknowledge queer people of color in its 2017 Pride festivities. The stripes, which were added as part of Philly’s More Color More Pridecampaign, angered some who felt that drawing attention to race went against the original mission of rainbow flag creator Gilbert Baker, who died in March.
In an email to HuffPost, the Wrigley spokesperson shrugged off the controversy, and stressed that “diversity and inclusion are also key values for us.”