RIP you fuckign onion fairies.
Honestly, looking at what's happening, it's hard not to interpret it as suicidal, bordering on sabotage. Like this is 'crash the plane with no survivors just to spite the terrorists' level of planning here, and i'm genuinely wondering if it's intentional.
- Announce the final update literally two weeks before your other tentpole is about to have it's first major and pivotal update, ensuring a significant part of your core audience feels betrayed and aggressively interested
- Also, this announcement is coming as your new tentpole is starting to slip below the original, suggesting it likely has a worst resting level than the tentpole you're now cutting.
- Announce this with no major fanfare to ensure your related influencers and the like are left in the lurch, panicking, and lashing out
- Schedule said final update for one week after the other tentpole's first major update, acting as an attention drainer from it.
I mean seriously, think about it. It's hard to look at all this and say that it isn't borderline or even outright malicious, designed to screw over bungie as a company.
Marathon as a game is going to suffer terribly because of this. The fanbase isn't big, but it's just gained a hatedom who will unflinchingly accuse it of being the game that killed Destiny 2, and they're not even wrong.
Marathon definitely isn't following the concord trajectory, but what's happening to bungie is somehow just as bad if not worse. If this starts becoming a pattern, let's call it...
The Bungie Cord Cut:
- A Bungie Cord Cut is a decision made at a critical low point, where a company desperately needs to bounce back from a string of failures.
- Rather than anything helpful, however, the decision cuts the company's main lifeline, rendering it unable to provide the bounceback the company needs and/or severing that lifeline entirely.
- The result is almost certain doom for the company, at least as a distinct entity.