Not at all. They wanted the big win at WK to make headlines.
He wasn't squashed at NB, he was beaten by four guys ganging up on him. It doesn't lessen his momentum but it does allow him to learn lower down the card and be protected. Unless they're gearing up to give him a run at a bigger prize, he'll probably lose in similar fashion at the New Japan Cup where he has Fale in the first round.
He had a big moment to bring in casuals. Now he's going to learn how to be really good at pro wrestling for when they move him to the top of the card again.
The show was pretty solid over all. The tag title match was fanastic, just like the division has been since the KOB made their return. Newman looks like a star. Jake Lee? Meh. But it gave Tsuji his first defence.
The highlight was Hiromu's in ring goodbye with Unbound Co and Yuto-Ice is looking away from the cameras during it. I'm guessing he's disgusted by this and KOB are ready to turn on the group. He finally turns around and it's revealed why he's been looking away. Dude was bawling his eyes out and trying to hide it. He has the most charisma of any of the YL graduates post-pandemic and it's not close.