ESPN was the second most watched cable network of 2024 averaging 1.67 million viewers in primetime, a slight (-2%) falloff from 2023. ESPN’s audience delivery highlights the continued popularity of live premium sports with television viewers. While the network continues to add to its programming lineup such as the newly expanded 12-team college football playoff (CFP). There is anticipation ESPN will launch a direct-to-consumer service sometime in 2025.
USA Network, which has added more sports to its programming schedule, averaged 673,000 primetime viewers, a slight -2% loss from 2023. In 2014 however, USA cable network had averaged nearly 2.2 million viewers in primetime. In addition, WWE Raw, which ranks among USA’s top-rated programs in 2024, has moved to Netflix.
In 2024, a number of top tier cable network had year-over-year double-digit declines in primetime viewers, as viewers dropped cable and/or watched more content on streaming platforms. In 2024 HGTV, History, FX, AMC, Freeform (formerly ABC Family), Food, Lifetime, A&E, TLC and Discovery, all recorded double-digit year-over-year declines in primetime. All ten networks had averaged fewer than 700,000 viewers in 2024, compared to over one million viewers in 2014.
here is WWE year over year average for a decade an a half
2000: 5.88
2001: 4.64
2002: 4.01
2003: 3.76
2004: 3.67
2005: 3.81
2006: 3.90
2007: 3.61
2008: 3.27
2009: 3.57
2010: 3.28
2011: 3.21
2012: 3.00
2013: 3.01
2014: 2.95
2015: 2.64
2016: 2.26
if you just looked at the numbers you'd be able to say business fell off a cliff, but it didn't, those numbers and even a little bit lower were good enough to get the FOX billion dollar deal, the peacock deal etc and now even lower is getting billion dollar streaming deals and shit. What is and is not a good number does in fact change, and forever will.
The loss in cable viewing is chronicled by Nielsen’s monthly Gauge Report. In the November 2024 report, cable TV accounted for 25.0% audience share among all viewers. By comparison, in November 2023 cable’s audience share was 28.3%, in November 2022 cable accounted for an audience share of 31.8%