- Joined
- Jun 27, 2014
What happened to Digg?
Digg is a cautionary tale. It was noted for essentially being a primitive form of Reddit when it launched, and with much the same purpose, being a content-generating aggregate news site analogous to Reddit as we know it. However, Digg had some serious issues. Whilst it caught on like wildfire, many of the problems we now conflate with Reddit could be seen on Digg, including constant brigading of topics and open agenda-pushing. Throw in a little economic malfeasance and you have where the transparencies to modern Reddit end.
As an aggregate news site, Digg was quite popular, but with a mod staff that was openly biased and a userbase that not only was deeply, outright entrenched in echo-chambering itself, but which was extremely xenophobic and intolerant. Light ribbing on a topic could get one banned and the site became legendary for the odious practice of having small groups of users manipulate the aggregate statistics to attempt to bury articles they didn't like - such as ones that promoted Ron Paul during the lead-up to the 2008 elections. All of this could have been avoided if, like Reddit, there was transparency in voting, but as things stood, it wasn't in the cards. It caught more flak later when Digg essentially was revealed to be selling upvotes to major sites and companies. When Digg finally began to essentially capitulate to corporate interests, however - much as Reddit is currently doing - that is when the exodus began.
On August 25th, 2010, Digg rolled out the new update, which had countless little changes specifically designed to appeal to Digg's corporate sponsors. This was literally days after Digg had caught considerable criticism for removing content covering how Blu-Rays were encoded, and Digg, operating under orders from its lawyers, did away with it, getting its userbase up in arms. The ongoing campaign of Digg refusing to fix problems, giving way too much power to people who used it to troll, and essentially selling out its userbase led to the inevitable when a new site - Reddit - became available. Digg's userbase abandoned the site in droves, and Reddit exploded in size, having prevaricated itself on user freedom and stability. Digg would lose roughly 80% of its userbase within the first six months.